"Trends" Articles

What Brands Can Do Today to Win in the Internet of the Future

Dannielle Kawamoto
by Dannielle Kawamoto September 14th, 2017
What Brands Can Do Today to Win in the Internet of the Future

What does the internet 2.0 future hold for consumers and brands? Neustar’s CMO Steven Wolf Pereira and noted innovation journalist and Head of Editorial at Backchannel, Jessi Hempel, discuss where we’ve been, where we’re going, the importance of domain ownership, and three key areas of growth opportunity for marketers. Read Full Article

These 3 Trends Will Make You a Better Marketer

Ryan Galili
by Ryan Galili September 12th, 2017
These 3 Trends Will Make You a Better Marketer

The Future of Marketing, according to Michael Wolf, Founder and CEO of Activate — in conversation with Neustar CMO Steven Wolfe Pereira — revolves around messaging bots, television, and cable killers like Netflix. Read Full Article

The New TV Measurement Metric: Business Impact

Chris Elliott
by Chris Elliott February 18th, 2015
The New TV Measurement Metric: Business Impact

MarketShare insights in Joanna O’Connell’s recent piece for AdExchanger Research on how digital thinking is changing TV measurement. Read Full Article

How Net Neutrality Could Change Marketing Analytics

Haun Li
by Haun Li February 3rd, 2015
How Net Neutrality Could Change Marketing Analytics

Net neutrality could change the game for marketing analytics. Read Full Article

How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

Chris Elliott
by Chris Elliott December 23rd, 2014
How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

How analytics will impact marketers' careers in 2015. Read Full Article