"Top Level Domains" Articles

An ‘Open Letter’ from Your Customer

Tony Kirsch
by Tony Kirsch January 18th, 2018
An ‘Open Letter’ from Your Customer

Going to a company’s website just isn’t what it used to be. So say hello to the .brand wave. Moving to a Top-Level Domain, like Neustar recently did, can provide a dramatic improvement to the online customer experience. Read Full Article

Neustar Joins the Digital Branding Revolution with .neustar Transition

Tony Kirsch
by Tony Kirsch December 4th, 2017
Neustar Joins the Digital Branding Revolution with .neustar Transition

As the global leader in registry services, Neustar has jumped on the Top-Level Domain (TLD) train and we now own our very own little piece of the Internet with branding to the right of the dot. Learn all about the changes we’ve made and the steps it took to get this initiative off the ground. Read Full Article

How should I present .brand domains in advertising? (Part 2)

Tony Kirsch
by Tony Kirsch May 7th, 2017
How should I present .brand domains in advertising? (Part 2)

With many options available, how do you choose the best approach for using dotbrand domains in your advertising campaigns? Read Full Article

How should I present .brand domains in advertising?

Tony Kirsch
by Tony Kirsch April 17th, 2017
How should I present .brand domains in advertising?

Let’s have a look at a few of the options for presenting dotbrand domains in advertising and see if we can uncover what the best option is for you. Read Full Article

Google uses its .brand to commit to going green

Tony Kirsch
by Tony Kirsch January 24th, 2017
Google uses its .brand to commit to going green

Google has made a real splash with its renewable energy targets – and it has tied this announcement to a new .google domain name. Read Full Article