"Top Level Domains" Articles

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HSBC Increases Social Clicks with .hsbc Links

Tony Kirsch
by Tony Kirsch October 22nd, 2018
HSBC Increases Social Clicks with .hsbc Links

HSBC, one of the largest banking organizations in the world, has started using branded link shorteners in its social media posts. It complements the socialization of the post, builds affinity with the HSBC brand and enhances the user’s familiarization with the .hsbc TLD. Read Full Article

Big Brands “Waiting in the Wings” to Apply for .brand TLD

Tony Kirsch
by Tony Kirsch October 10th, 2018
Big Brands “Waiting in the Wings” to Apply for .brand TLD

In Part 2 of my interview with Microsoft’s Cole Quinn, who is also the President of the Brand Registry Grup, we discuss why big brands who missed out on the last round of .brand TLD registrations are ready to jump into the fray. Read Full Article

What Microsoft’s Cole Quinn Aspires to as President of the Brand Registry Group

Tony Kirsch
by Tony Kirsch September 24th, 2018
What Microsoft’s Cole Quinn Aspires to as President of the Brand Registry Group

We sat down for a Q&A with Microsoft’s Cole Quinn, who is a leading advocate and champion for the advancement and adoption of branded TLDs. He discusses what he wants to accomplish in the .brand space as the new President of the Brand Registry Group. Read Full Article

.brands Spotlight: DVAG

Tony Kirsch
by Tony Kirsch September 10th, 2018
.brands Spotlight: DVAG

German financial services company DVAG has completely embraced the digital strategy of registering domains under it’s .brand TLD. In fact, no other company has registered more than DVAG, with most of them are already in use. Read Full Article

Branded Links in Action — The ‘Evolved Link’ Part #3

Tony Kirsch
by Tony Kirsch June 21st, 2018
Branded Links in Action — The ‘Evolved Link’ Part #3

A holistic link strategy that will stand the test of time can pay big dividends for your brand image and, ultimately, your customer engagement. By implementing a cohesive and consistent link strategy across all your marketing, you’ll be one step closer to reaching your revenue goals. Read Full Article