"Top Level Domains" Articles

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What Microsoft’s Cole Quinn Aspires to as President of the Brand Registry Group

Tony Kirsch
by Tony Kirsch September 24th, 2018
What Microsoft’s Cole Quinn Aspires to as President of the Brand Registry Group

We sat down for a Q&A with Microsoft’s Cole Quinn, who is a leading advocate and champion for the advancement and adoption of branded TLDs. He discusses what he wants to accomplish in the .brand space as the new President of the Brand Registry Group. Read Full Article

.brands Spotlight: DVAG

Tony Kirsch
by Tony Kirsch September 10th, 2018
.brands Spotlight: DVAG

German financial services company DVAG has completely embraced the digital strategy of registering domains under it’s .brand TLD. In fact, no other company has registered more than DVAG, with most of them are already in use. Read Full Article

Branded Links in Action — The ‘Evolved Link’ Part #3

Tony Kirsch
by Tony Kirsch June 21st, 2018
Branded Links in Action — The ‘Evolved Link’ Part #3

A holistic link strategy that will stand the test of time can pay big dividends for your brand image and, ultimately, your customer engagement. By implementing a cohesive and consistent link strategy across all your marketing, you’ll be one step closer to reaching your revenue goals. Read Full Article

Why Your Links Must Be Branded in the Future — The ‘Evolved Link’ Part #2

Tony Kirsch
by Tony Kirsch June 13th, 2018
Why Your Links Must Be Branded in the Future — The ‘Evolved Link’ Part #2

Any marketer worth their salt knows the importance of a clear, articulated, trusted and recognized brand. And there’s a new way to leverage that brand equity. Research has shown that using branded URL shorteners can increase click-thru rates by 39%. Read Full Article

What Actually Is a Link? — ‘Evolved Link’ Part #1

Tony Kirsch
by Tony Kirsch June 6th, 2018
What Actually Is a Link? — ‘Evolved Link’ Part #1

Every day, we’re looking to make trusted links with each other and with companies. Branded URL shorteners are now being used commonly on social media and in advertising, giving consumers a sense of confidence they are interacting with a trusted source. Read Full Article