"TLDs" Articles

An ‘Open Letter’ from Your Customer

Tony Kirsch
by Tony Kirsch January 18th, 2018
An ‘Open Letter’ from Your Customer

Going to a company’s website just isn’t what it used to be. So say hello to the .brand wave. Moving to a Top-Level Domain, like Neustar recently did, can provide a dramatic improvement to the online customer experience. Read Full Article

Neustar Joins the Digital Branding Revolution with .neustar Transition

Tony Kirsch
by Tony Kirsch December 4th, 2017
Neustar Joins the Digital Branding Revolution with .neustar Transition

As the global leader in registry services, Neustar has jumped on the Top-Level Domain (TLD) train and we now own our very own little piece of the Internet with branding to the right of the dot. Learn all about the changes we’ve made and the steps it took to get this initiative off the ground. Read Full Article

How should I present .brand domains in advertising? (Part 2)

Tony Kirsch
by Tony Kirsch May 7th, 2017
How should I present .brand domains in advertising? (Part 2)

With many options available, how do you choose the best approach for using dotbrand domains in your advertising campaigns? Read Full Article

Brand TLDs: Four Reasons To Move From .COM To Your .BRAND

Jason Loyer
by Jason Loyer July 11th, 2014
Brand TLDs: Four Reasons To Move From .COM To Your .BRAND

Should your company launch a .brand TLD? Absolutely! Here are four reasons why, outlined in Neustar’s just-released new guide: The FAQs of New TLDs Read Full Article

.nyc Domain Enters First Phase of Launch

Jeff Neuman
by Jeff Neuman May 8th, 2014
.nyc Domain Enters First Phase of Launch

The first of three launch phases gives NYC businesses with trademarks first priority in claiming their .nyc domain names through June 20, 2014. Read Full Article