"Stories" Articles

Big Data and a Big Year: 2014 MarketShare Highlights

Chris Elliott
by Chris Elliott December 30th, 2014
Big Data and a Big Year: 2014 MarketShare Highlights

How MarketShare disrupted marketing analytics in 2014. Read Full Article

The Power of a Great Marketing Analytics Program (and How to Build One)

Chris Elliott
by Chris Elliott November 20th, 2014
The Power of a Great Marketing Analytics Program (and How to Build One)

If you want to know how powerful marketing analytics can really be—and how to do it well—just look to the companies that do it best. That’s one of the key lessons of the Marketing Analytics Leadership Award. Read Full Article

US in a different league to UK in marketing tables [via Financial Director]

Heath  Podvesker
by Heath Podvesker February 12th, 2012
US in a different league to UK in marketing tables [via Financial Director]

In this article we discuss the differences in the execution of marketing between the US and UK in this month's Financial Director. Read Full Article