"SMS Marketing" Articles

MWC18 Highlights: Identity Underpins the Mobile Experience

Jonjie Sena
by Jonjie Sena March 27th, 2018
MWC18 Highlights: Identity Underpins the Mobile Experience

Mobile World Congress in the largest event in the telecommunications industry, bringing together the brightest minds along with the latest in technological innovations in the mobile customer experience. This year, identity was a major point of emphasis. Read Full Article

Getting the Right Message to the Right Customer: Driving 20 Billion Global Interactions

Holly O’Hora
by Holly O’Hora October 5th, 2017
Getting the Right Message to the Right Customer: Driving 20 Billion Global Interactions

GSMA Pathfinder, powered by Neustar, is a real-time telephone number look-up service that authoritatively identifies the world’s in-use fixed and mobile numbers by operator. Learn more about how Pathfinder saves companies money and ensures a better customer experience. Read Full Article