"Segmentation" Articles

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From Brew Sipping to Grunge Listening: Political Insights You Have to See to Believe

Peggy Liao
by Peggy Liao January 26th, 2016
From Brew Sipping to Grunge Listening: Political Insights You Have to See to Believe

Neustar’s AdAdvisor Political Audiences sheds light on how the behavior of registered Democrats and Republicans compares to that of the average American. Using this data, campaigns and advocacy groups can understand, connect with, and expand their support base. Did you know that Republicans are more likely to own iPhones and Democrats more likely to use Twitter? The following infographic highlights similar non-intuitive insights about registered voters in 2015. Read Full Article

Cross Device? Cross Everything is Better!

Carlos Sandrea
by Carlos Sandrea January 14th, 2016
Cross Device? Cross Everything is Better!

We’re proud to announce today the continued evolution of our integrated marketing solution, PlatformOne™. With new cross-device frequency analysis, geographical heat maps, multi-time-zone support, and many other enhancements, the ongoing innovation of PlatformOne keeps delivering to marketers exactly what they need: holistic marketing intelligence. Read Full Article

Four Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 17th, 2015
Four Ways You’re Misreading Your New Holiday Customers

I hope this year’s holiday sales drive scores of new customers to your brand. But as the holiday season comes to a close and you step back to analyze your efforts—to understand who your new customers are and what channels and tactics drove them to you—you may want to take a moment to reassess your assumptions. If you’re like many marketers, you could be operating under the influence of four common misperceptions of who holiday customers are and the value they deliver. Read Full Article

4 Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 14th, 2015
4 Ways You’re Misreading Your New Holiday Customers

Common misconceptions about the Lifetime Value of holiday shoppers versus the benefits of off-season and remarketing for new customer acquisition. Read Full Article

Webinars: Market Analytics and Segmentation

Tomás Hernandez
by Tomás Hernandez July 17th, 2015
Webinars: Market Analytics and Segmentation

Marketers can't compete today with yesterday's segmentation platforms. Neustar's revolutionary approach enables leading companies in Telecom, Retail, Financial Services, Media and Advertising to get what they need most—marketing insights—quickly and efficiently. Join Neustar for two upcoming educational webinars to learn what an advanced segmentation system looks like, as well as case study examples for how to gain and leverage actionable insights that power omnichannel marketing precision! Read Full Article