"Segmentation" Articles

4 Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 14th, 2015
4 Ways You’re Misreading Your New Holiday Customers

Common misconceptions about the Lifetime Value of holiday shoppers versus the benefits of off-season and remarketing for new customer acquisition. Read Full Article

Webinars: Market Analytics and Segmentation

Tomás Hernandez
by Tomás Hernandez July 17th, 2015
Webinars: Market Analytics and Segmentation

Marketers can't compete today with yesterday's segmentation platforms. Neustar's revolutionary approach enables leading companies in Telecom, Retail, Financial Services, Media and Advertising to get what they need most—marketing insights—quickly and efficiently. Join Neustar for two upcoming educational webinars to learn what an advanced segmentation system looks like, as well as case study examples for how to gain and leverage actionable insights that power omnichannel marketing precision! Read Full Article

Boosting Identity Data Quality to Increase Marketing ROI

Joe Ariganello
by Joe Ariganello June 24th, 2015
Boosting Identity Data Quality to Increase Marketing ROI

It's your biggest time of the year. And you and your team are running on all cylinders. Your ad agency came up with a killer campaign and you're ready to deliver it to customers and prospects to drive them back to your site, your store, or your call center to make that purchase. But you wait. And wait. Why isn't anyone coming? Read Full Article