"Segmentation" Articles

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Is Deterministic Data Facing an Identity Crisis?

Jason Masini
by Jason Masini October 25th, 2018
Is Deterministic Data Facing an Identity Crisis?

Michael Schoen, VP of Marketing Solutions at Neustar, is interviewed for a podcast where he discusses how deterministic data and probabilistic data are helping companies understand consumer identities. Read Full Article

How Sharp Is Your Customer Data? Marketers Need to Get Smarter.

Devon DeBlasio
by Devon DeBlasio June 29th, 2018
How Sharp Is Your Customer Data? Marketers Need to Get Smarter.

Keeping your CRM data up to date is essential for the modern marketing. People change, whether it’s their address, phone number, email, or even their last name, and making sure your data keeps up with those changes can save you time and money to ensure your marketing budget isn’t wasted. Read Full Article

Is Your People-Based Marketing Stacked for Success?

Alex LePage
by Alex LePage February 8th, 2018
Is Your People-Based Marketing Stacked for Success?

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article

Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

Devon DeBlasio
by Devon DeBlasio January 15th, 2018
Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

As more and more marketers leverage the valuable insights of big data, to get the most out of their platform it’s not simply about the volume of the data, but the quality of that data. By using a DMP that emphasizes identity, you’ll be marketing to real people and not just digital profiles. Read Full Article

7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016

Jolene Wiggins
by Jolene Wiggins October 24th, 2017
7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016

Gravy Analytics looked at consumer purchase behavior during the 2016 Black Friday holiday shopping season to help predict what we might see in 2017. Read Full Article