"Segmentation" Articles

Is Your People-Based Marketing Stacked for Success?

Alex LePage
by Alex LePage February 8th, 2018
Is Your People-Based Marketing Stacked for Success?

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article

Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

Devon DeBlasio
by Devon DeBlasio January 15th, 2018
Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

As more and more marketers leverage the valuable insights of big data, to get the most out of their platform it’s not simply about the volume of the data, but the quality of that data. By using a DMP that emphasizes identity, you’ll be marketing to real people and not just digital profiles. Read Full Article

From Brew Sipping to Grunge Listening: Political Insights You Have to See to Believe

Peggy Liao
by Peggy Liao January 26th, 2016
From Brew Sipping to Grunge Listening: Political Insights You Have to See to Believe

Neustar’s AdAdvisor Political Audiences sheds light on how the behavior of registered Democrats and Republicans compares to that of the average American. Using this data, campaigns and advocacy groups can understand, connect with, and expand their support base. Did you know that Republicans are more likely to own iPhones and Democrats more likely to use Twitter? The following infographic highlights similar non-intuitive insights about registered voters in 2015. Read Full Article

Cross Device? Cross Everything is Better!

Carlos Sandrea
by Carlos Sandrea January 14th, 2016
Cross Device? Cross Everything is Better!

We’re proud to announce today the continued evolution of our integrated marketing solution, PlatformOne™. With new cross-device frequency analysis, geographical heat maps, multi-time-zone support, and many other enhancements, the ongoing innovation of PlatformOne keeps delivering to marketers exactly what they need: holistic marketing intelligence. Read Full Article

Four Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 17th, 2015
Four Ways You’re Misreading Your New Holiday Customers

I hope this year’s holiday sales drive scores of new customers to your brand. But as the holiday season comes to a close and you step back to analyze your efforts—to understand who your new customers are and what channels and tactics drove them to you—you may want to take a moment to reassess your assumptions. If you’re like many marketers, you could be operating under the influence of four common misperceptions of who holiday customers are and the value they deliver. Read Full Article