"Security" Articles

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What Are the Latest Trends in Cybersecurity?

Jason Masini
by Jason Masini August 22nd, 2018
What Are the Latest Trends in Cybersecurity?

IT Chronicles recently interviewed Neustar VP James Willett to discuss some of the findings in our latest cybersecurity report, including DDoS attacks and web application layer attacks. He also explained what Neustar is doing to help companies defend themselves and their networks. Read Full Article

4 Reasons Why Enterprises Need Directly Connected DDoS Protection

Pravin Rasiah
by Pravin Rasiah July 26th, 2018
4 Reasons Why Enterprises Need Directly Connected DDoS Protection

Neustar NetProtect can be combined with SiteProtect NG to give large businesses the most powerful solution in the industry to protect against a DDoS attack. It lowers latency, is easier to implement into highly complex systems, and limits the entry points an attacker can use to penetrate your defenses. Read Full Article

When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

Jason Masini
by Jason Masini July 20th, 2018
When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

Build-a-Bear’s “Pay Your Age” event was an example of too much of a good thing. Despite fully staffed stores and stocked shelves, the unprecedented customer response led to hours-long wait times, angry parents and disappointed kids. Read Full Article

5 Ways to Effectively Market to College Students

Jason Masini
by Jason Masini July 5th, 2018
5 Ways to Effectively Market to College Students

As a wave of new college students start preparing to head to campuses all over the U.S., they’re going to be doing back-to-school shopping and decorating their dorms and apartments. Target your marketing to them by using tools like Neustar’s IP GeoPoint Higher Ed audiences to see a better ROI. Read Full Article

Neustar Wins Top 3 New Asia Pacific Security & Data Protection Vendors’ Award

Neustar PR
by Neustar PR June 15th, 2018
Neustar Wins Top 3 New Asia Pacific Security & Data Protection Vendors’ Award

Neustar has been honored as one of the “Top 3 New Asia Pacific Security & Data Protection Vendors” for our unique approach to a combined DDoS mitigation solution at the NetworkWorld Asia (NWA) Information Management Awards 2018. Read Full Article