"Registry" Articles

Super Bowl 50 Ads Reimagined with New Top-Level Domains

Lori Anne Wardi
by Lori Anne Wardi February 10th, 2016
Super Bowl 50 Ads Reimagined with New Top-Level Domains

The call to action used in any Super Bowl spot can make or break the investment. Domain names were prominently featured in 35 percent of the ads, a testament to the important role that domain names continue to play in the overall marketing mix. Top-level domains made their Super Bowl debut this past Sunday. Here are just a few Super Bowl domain names reimagined through a new top-level domain filter. Read Full Article

Taco Bell Markets "Outside the Bun" with its New Website: Ta.co

Lori Anne Wardi
by Lori Anne Wardi September 30th, 2015
Taco Bell Markets "Outside the Bun" with its New Website: Ta.co

When you think of a really good taco, you probably think “fresh, spicy, and fun.” That seems to be exactly what Taco Bell had in mind with the launch of its brand new website and online restaurant: ta.co. The launch of ta.co is a great reminder to brands everywhere that the letters to the right of the dot can be a powerful way to customize your brand, engage with your audience, and build brand loyalty. Read Full Article

.US Public Stakeholder Town Hall, April 2015

Stephanie Duchesneau
by Stephanie Duchesneau April 2nd, 2015
.US Public Stakeholder Town Hall, April 2015

Neustar and the usTLD Stakeholder Council will be holding a virtual .US Public Stakeholder Town Hall Meeting. The Town Hall will take place on April 22, from 1 to 3 PM ET (10 to 12noon PT) and will provide an opportunity for community-led discussion on how to build and grow the .US domain brand to meet the demands of the future. Read Full Article

Brand TLDs: Four Reasons To Move From .COM To Your .BRAND

Jason Loyer
by Jason Loyer July 11th, 2014
Brand TLDs: Four Reasons To Move From .COM To Your .BRAND

Should your company launch a .brand TLD? Absolutely! Here are four reasons why, outlined in Neustar’s just-released new guide: The FAQs of New TLDs Read Full Article

.nyc Domain Enters First Phase of Launch

Jeff Neuman
by Jeff Neuman May 8th, 2014
.nyc Domain Enters First Phase of Launch

The first of three launch phases gives NYC businesses with trademarks first priority in claiming their .nyc domain names through June 20, 2014. Read Full Article