"Registry" Articles

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What Actually Is a Link? — ‘Evolved Link’ Part #1

Tony Kirsch
by Tony Kirsch June 6th, 2018
What Actually Is a Link? — ‘Evolved Link’ Part #1

Every day, we’re looking to make trusted links with each other and with companies. Branded URL shorteners are now being used commonly on social media and in advertising, giving consumers a sense of confidence they are interacting with a trusted source. Read Full Article

Google Engineer Ben McIlwain on Why HSTS Could Be a Perfect Fit for .brands Security

Alison Coffa
by Alison Coffa June 4th, 2018
Google Engineer Ben McIlwain on Why HSTS Could Be a Perfect Fit for .brands Security

We held a Q&A with the tech lead and senior software engineer to learn how HSTS preloading can be applied to top-level domains, and serve as a significant value-add for .brand TLD operators in terms of providing an extra layer of site security. Read Full Article

.brands Spotlight: Germany

Tony Kirsch
by Tony Kirsch May 8th, 2018
.brands Spotlight: Germany

Germany is home to 36 of the world’s .brand TLDs, placing it third behind the United States and Japan. The automotive industry, with brands like BMW, Audi, Volkswagen and Porsche, are taking full advantage of implementing their own top-level domains. Read Full Article

How .brands Can Contribute to Real Business Objectives

Corey Grant
by Corey Grant April 17th, 2018
How .brands Can Contribute to Real Business Objectives

It can be easy to get caught up in the domain-focused aspects of .brand TLDs. But brands are showing new and inventive ways to take advantage of the power of a .brand through different marketing initiatives. And this can make a true impact to your business goals. Read Full Article

How Audi’s .brand Approach Aligns with Its Tech-Driven Business Strategy

Ryan Baker
by Ryan Baker April 5th, 2018
How Audi’s .brand Approach Aligns with Its Tech-Driven Business Strategy

Audi has been one of the companies to fully embrace the power of a .brand TLD. While the company innovates in automotive and ‘mobility’ technology, learn how its digital strategy – supported by its .brand – demonstrates this same passion for clever tech. Read Full Article