"Personalization and Targeting" Articles

BLOG LISTING LAYOUT

Using Event-Triggered Marketing to Create a Customized Experience

Mohan  Namboodiri
by Mohan Namboodiri December 16th, 2014
Using Event-Triggered Marketing to Create a Customized Experience

Customers know about marketing and that they are being marketed to. Developing skill and capacity in this space is essential. Read Full Article

The Consumerization of Healthcare Insurance: Why There’s No Turning Back

Adam Russell
by Adam Russell October 20th, 2014
The Consumerization of Healthcare Insurance: Why There’s No Turning Back

See how a major healthcare insurer is changing their marketing strategy to reach the right consumers. Read Full Article

Infographic: How marketers fare with personalization

Michael Spencer
by Michael Spencer September 4th, 2014
Infographic: How marketers fare with personalization

Check out this infographic that illustrates the challenges marketers face with personalized marketing. Read Full Article

Why Can’t My Marketing Data Work Harder?

Ken Barbieri
by Ken Barbieri July 16th, 2014
Why Can’t My Marketing Data Work Harder?

While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article

Sync or Sink: IT and Marketing Must Align, Says New Forrester Report

Mark Jackley
by Mark Jackley February 18th, 2014
Sync or Sink: IT and Marketing Must Align, Says New Forrester Report

According to a new Forrester Research report commissioned by Neustar, successful IT & marketing teams share aligned outlooks, priorities and investments. Read Full Article