"Personalization and Targeting" Articles

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The Consumerization of Healthcare Insurance: Why There’s No Turning Back

Adam Russell
by Adam Russell October 20th, 2014
The Consumerization of Healthcare Insurance: Why There’s No Turning Back

See how a major healthcare insurer is changing their marketing strategy to reach the right consumers. Read Full Article

Infographic: How marketers fare with personalization

Michael Spencer
by Michael Spencer September 4th, 2014
Infographic: How marketers fare with personalization

Check out this infographic that illustrates the challenges marketers face with personalized marketing. Read Full Article

Why Can’t My Marketing Data Work Harder?

Ken Barbieri
by Ken Barbieri July 16th, 2014
Why Can’t My Marketing Data Work Harder?

While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article

Sync or Sink: IT and Marketing Must Align, Says New Forrester Report

Mark Jackley
by Mark Jackley February 18th, 2014
Sync or Sink: IT and Marketing Must Align, Says New Forrester Report

According to a new Forrester Research report commissioned by Neustar, successful IT & marketing teams share aligned outlooks, priorities and investments. Read Full Article

Marketing Technology in 2014: Three Challenges

Lisa Hook
by Lisa Hook February 5th, 2014
Marketing Technology in 2014: Three Challenges

Neustar CEO Lisa Hook takes a look at three current technology challenges for marketers in 2014. Read Full Article