"Personalization and Targeting" Articles

Personalization Begins and Ends with the Quality of Your Data

Jason Masini
by Jason Masini February 24th, 2017
Personalization Begins and Ends with the Quality of Your Data

According to a recent eMarketer study, almost three-quarters of retailers in North America have listed “Personalization” as their #1 priority for 2017. Better data through marketing analytics can be the solution to create better customer relationships. Read Full Article

Cross Device? Cross Everything is Better!

Carlos Sandrea
by Carlos Sandrea January 14th, 2016
Cross Device? Cross Everything is Better!

We’re proud to announce today the continued evolution of our integrated marketing solution, PlatformOne™. With new cross-device frequency analysis, geographical heat maps, multi-time-zone support, and many other enhancements, the ongoing innovation of PlatformOne keeps delivering to marketers exactly what they need: holistic marketing intelligence. Read Full Article

Webinars: Market Analytics and Segmentation

Tomás Hernandez
by Tomás Hernandez July 17th, 2015
Webinars: Market Analytics and Segmentation

Marketers can't compete today with yesterday's segmentation platforms. Neustar's revolutionary approach enables leading companies in Telecom, Retail, Financial Services, Media and Advertising to get what they need most—marketing insights—quickly and efficiently. Join Neustar for two upcoming educational webinars to learn what an advanced segmentation system looks like, as well as case study examples for how to gain and leverage actionable insights that power omnichannel marketing precision! Read Full Article

Using Event-Triggered Marketing to Create a Customized Experience

Mohan  Namboodiri
by Mohan Namboodiri December 16th, 2014
Using Event-Triggered Marketing to Create a Customized Experience

Customers know about marketing and that they are being marketed to. Developing skill and capacity in this space is essential. Read Full Article

The Consumerization of Healthcare Insurance: Why There’s No Turning Back

Adam Russell
by Adam Russell October 20th, 2014
The Consumerization of Healthcare Insurance: Why There’s No Turning Back

See how a major healthcare insurer is changing their marketing strategy to reach the right consumers. Read Full Article