"Personalization" Articles

The "Secret Sauce" For Any Viral Marketing Campaign? Predictive Analytics

Ian Martin
by Ian Martin November 8th, 2017
The "Secret Sauce" For Any Viral Marketing Campaign? Predictive Analytics

What happened to McDonald's as a result of their failed Szechuan sauce response should be a lesson about how predictive analytics can inform the steps any brand can take when presented with a viral marketing opportunity. Read Full Article

Personalization Begins and Ends with the Quality of Your Data

Jason Masini
by Jason Masini February 24th, 2017
Personalization Begins and Ends with the Quality of Your Data

According to a recent eMarketer study, almost three-quarters of retailers in North America have listed “Personalization” as their #1 priority for 2017. Better data through marketing analytics can be the solution to create better customer relationships. Read Full Article

Using Event-Triggered Marketing to Create a Customized Experience

Mohan  Namboodiri
by Mohan Namboodiri December 16th, 2014
Using Event-Triggered Marketing to Create a Customized Experience

Customers know about marketing and that they are being marketed to. Developing skill and capacity in this space is essential. Read Full Article