"People-based Marketing" Articles

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The Travel Industry’s Dilemma: Turning Data Insights into Action

Kristin Rosmorduc
by Kristin Rosmorduc July 20th, 2018
The Travel Industry’s Dilemma: Turning Data Insights into Action

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, many companies don’t have the tools to fully understand customers’ habits and preferences. Check out our 5 steps to getting a more comprehensive view. Read Full Article

Customer Identity Management: What It Is, Why It Matters, How It’s Done

Ryan Engle
by Ryan Engle July 13th, 2018
Customer Identity Management: What It Is, Why It Matters, How It’s Done

Truly knowing who your customers are is crucial to people-based marketing. It goes far beyond cookies, clicks, and email addresses. Having a full picture of each customer, and identifying their likes, dislikes and shopping patterns both online and offline are key. Read Full Article

How Sharp Is Your Customer Data? Marketers Need to Get Smarter.

Devon DeBlasio
by Devon DeBlasio June 29th, 2018
How Sharp Is Your Customer Data? Marketers Need to Get Smarter.

Keeping your CRM data up to date is essential for the modern marketing. People change, whether it’s their address, phone number, email, or even their last name, and making sure your data keeps up with those changes can save you time and money to ensure your marketing budget isn’t wasted. Read Full Article

8 Steps to Build a Customer Intelligence-Based Data Plan

Michael  Schoen
by Michael Schoen June 22nd, 2018
8 Steps to Build a Customer Intelligence-Based Data Plan

If your data is disconnected, your business is at risk. Being able to see a fully connected customer experience is crucial for today’s people-based marketing. By following these 8 steps when setting up your strategy, your brand will be one step closer to recognizing, serving and delighting customers. Read Full Article

Will GDPR Kill Our Data-Driven Future?

Julie Fleischer
by Julie Fleischer June 19th, 2018
Will GDPR Kill Our Data-Driven Future?

Modern marketers have come to love what data can show them. Today’s customer insights and personalization are possible because of data. So is GDPR going to ruin everything? Fortunately, the answer is no. Data with integrity will improve your people-based marketing. Read Full Article