"People-based Marketing" Articles

BLOG LISTING LAYOUT

Deterministic vs. Probabilistic: A Case of Mistaken Identity

Michael  Schoen
by Michael Schoen December 3rd, 2018
Deterministic vs. Probabilistic: A Case of Mistaken Identity

It’s time to start looking at explicit and implicit signals to get an accurate identity picture of your customers that not just a cookie, a mobile device ID or an email address. Read Full Article

How to Figure Out Identity Resolution Once and for All

Michael  Schoen
by Michael Schoen November 26th, 2018
How to Figure Out Identity Resolution Once and for All

Understanding the difference between deterministic and probabilistic data is key to truly knowing who your customers are. But those terms express value judgments and marketers should think of them as explicit and implicit data instead. Read Full Article

Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

Marc Vermut
by Marc Vermut November 1st, 2018
Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

To effectively target and reach millennial shoppers, taking an omnichannel approach that connects all your online and offline touchpoints along the customer journey is essential to getting them to purchase in-store. Read Full Article

From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

Jason Masini
by Jason Masini October 11th, 2018
From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

At a panel session during Advertising Week New York, Neustar VP Julie Fleischer talked with digital marketing directors from AT&T and Hearts and Sciences to dig into how Cricket Wireless has leveraged analytics like MTA and MMM to activate on the customer journey. Read Full Article

The Travel Industry’s Dilemma: Turning Data Insights into Action

Kristin Rosmorduc
by Kristin Rosmorduc July 20th, 2018
The Travel Industry’s Dilemma: Turning Data Insights into Action

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, many companies don’t have the tools to fully understand customers’ habits and preferences. Check out our 5 steps to getting a more comprehensive view. Read Full Article