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Advanced Marketing Analytics Cheat Sheet for CEOs

Haun Li
by Haun Li May 21st, 2014
Advanced Marketing Analytics Cheat Sheet for CEOs

In a recent article published on Forbes, MarketShare’s CEO, Jon Vein, provides a helpful “cheat sheet” on traits that are common to companies that are achieving success with marketing analytics. Read Full Article

Avoiding Quant Quackery [via Analytics Magazine]

Haun Li
by Haun Li October 9th, 2013
Avoiding Quant Quackery [via Analytics Magazine]

MarketShare CEO Wes Nichols is a featured writer in this the September/October 2013 issue of INFORMS' (The Institute for Operations Research and Management Sciences) Analytics Magazine. The article, entitled "Good Quant, Bad Quant", discusses how mathematical methods used in today's analytics allows for highly different degrees of accuracy -- and how important it is to make sure your math is up to snuff. Read Full Article

Components of a Marketing Analytics Platform

Satya  Ramachandran
by Satya Ramachandran November 26th, 2012
Components of a Marketing Analytics Platform

Real-life marketing mix models are rarely simple. They often consist of systems of equations representing marketing funnels and decision journeys. Read to learn more. Read Full Article

Send This to Your CFO...Anonymously (via JAR)

Pat  LaPointe
by Pat LaPointe April 10th, 2012
Send This to Your CFO...Anonymously (via JAR)

Successful marketing measurement, like many other challenging tasks within a company, is a function of effectively deploying constrained resources on a few key focal points rather than fracturing the effort into a broad search for the “preponderance of evidence.” Read Full Article