"Omnichannel" Articles

Is Your Marketing Measurement Giving You Mixed Messaging?

Mike Finnerty
by Mike Finnerty May 24th, 2018
Is Your Marketing Measurement Giving You Mixed Messaging?

Learn how to get past having a disjointed view of the customer by using a unified analytics approach that leverages advanced identity resolution. It’s the best way to ensure your people-based marketing is actually reaching the right people. Read Full Article

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Julie Fleischer
by Julie Fleischer May 2nd, 2018
7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be misunderstood if they lack integrity. Having a complete view of the consumer by connecting both the online and offline worlds is just the start to ensuring you aren’t working off crap data. Read Full Article

Is Your People-Based Marketing Stacked for Success?

Alex LePage
by Alex LePage February 8th, 2018
Is Your People-Based Marketing Stacked for Success?

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article

Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

Data-Driven Strategies for Relevant Omnichannel Marketing

Tomás Hernandez
by Tomás Hernandez January 25th, 2016
Data-Driven Strategies for Relevant Omnichannel Marketing

At this stage of the omnichannel game, we know that the best consumer experiences are driven by a wealth of insights that allow for extremely relevant communication. After all, if marketers want to keep their customers happy and loyal they must first show how valuable those customers are by making every interaction pertinent to their interests and needs. But how do marketers surmount the common barriers of siloed and poor-quality data that get in the way of personalizing the consumer experience? Read Full Article