"Omnichannel" Articles

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Deterministic vs. Probabilistic: A Case of Mistaken Identity

Michael  Schoen
by Michael Schoen December 3rd, 2018
Deterministic vs. Probabilistic: A Case of Mistaken Identity

It’s time to start looking at explicit and implicit signals to get an accurate identity picture of your customers that not just a cookie, a mobile device ID or an email address. Read Full Article

Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

Marc Vermut
by Marc Vermut November 1st, 2018
Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

To effectively target and reach millennial shoppers, taking an omnichannel approach that connects all your online and offline touchpoints along the customer journey is essential to getting them to purchase in-store. Read Full Article

Partner Connections: Neustar and Moz Tackle the Chaos of the Local Data Ecosystem

Holly O’Hora
by Holly O’Hora October 22nd, 2018
Partner Connections: Neustar and Moz Tackle the Chaos of the Local Data Ecosystem

We held a Q&A with Moz’s Jamie Kanter and our own David Turner to answer some questions to help business owners figure out how to keep their online business listings accurate so they don’t cause consumer frustration. Read Full Article

The Secret to Effective Black Friday and Cyber Monday Media Planning

Rob Colmery
by Rob Colmery October 2nd, 2018
The Secret to Effective Black Friday and Cyber Monday Media Planning

Neustar AdAdvisor audience data can provide advertisers with advanced consumer intelligence, like purchase patterns, propensities, and other influencing factors so they can reach the right customers along their omnichannel purchase journey. Read Full Article

Omnichannel Retail Success Means Using Data Like an Omnichannel Marketer

Marc Vermut
by Marc Vermut May 29th, 2018
Omnichannel Retail Success Means Using Data Like an Omnichannel Marketer

The customer journey has changed. To ensure you are engaging with your high-value customers, it takes an all-encompassing marketing effort that goes across all your online and offline channels. Here are 7 steps your organization can take to hit all the right notes. Read Full Article