"Omnichannel" Articles

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The Secret to Effective Black Friday and Cyber Monday Media Planning

Rob Colmery
by Rob Colmery October 2nd, 2018
The Secret to Effective Black Friday and Cyber Monday Media Planning

Neustar AdAdvisor audience data can provide advertisers with advanced consumer intelligence, like purchase patterns, propensities, and other influencing factors so they can reach the right customers along their omnichannel purchase journey. Read Full Article

Omnichannel Retail Success Means Using Data Like an Omnichannel Marketer

Marc Vermut
by Marc Vermut May 29th, 2018
Omnichannel Retail Success Means Using Data Like an Omnichannel Marketer

The customer journey has changed. To ensure you are engaging with your high-value customers, it takes an all-encompassing marketing effort that goes across all your online and offline channels. Here are 7 steps your organization can take to hit all the right notes. Read Full Article

Is Your Marketing Measurement Giving You Mixed Messaging?

Mike Finnerty
by Mike Finnerty May 24th, 2018
Is Your Marketing Measurement Giving You Mixed Messaging?

Learn how to get past having a disjointed view of the customer by using a unified analytics approach that leverages advanced identity resolution. It’s the best way to ensure your people-based marketing is actually reaching the right people. Read Full Article

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Julie Fleischer
by Julie Fleischer May 2nd, 2018
7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be misunderstood if they lack integrity. Having a complete view of the consumer by connecting both the online and offline worlds is just the start to ensuring you aren’t working off crap data. Read Full Article

Is Your People-Based Marketing Stacked for Success?

Alex LePage
by Alex LePage February 8th, 2018
Is Your People-Based Marketing Stacked for Success?

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article