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MarketShare DecisionCloud Named Best Predictive Marketing Platform in 2015 Digiday Signal Awards

Haun Li
by Haun Li September 25th, 2015
MarketShare DecisionCloud Named Best Predictive Marketing Platform in 2015 Digiday Signal Awards

The Digiday Signal Awards has named MarketShare DecisionCloud as the Best Predictive Marketing Platform for 2015, and a finalist in three additional categories. Read Full Article

HBR Features Article by MarketShare Advisory Board Member

Haun Li
by Haun Li August 1st, 2014
HBR Features Article by MarketShare Advisory Board Member

"Analytics 3.0” in the December 2013 issue of Harvard Business Review, by Thomas H davenport, a MarketShare Advisory Board member, describes how companies now turn to building analytical power into customer products and services. Read Full Article

Finally, Proof that Word of Mouth Isn't Just "Nice to Have," But Drives Measurable ROI

Ed  Keller
by Ed Keller May 12th, 2012
Finally, Proof that Word of Mouth Isn't Just "Nice to Have," But Drives Measurable ROI

Read this Neustar blog about Share of Voice and its measurable impact on Sales, marketing effectiveness and online search. Read Full Article

Bringing Math to the Magic (via Huffington Post)

David  Head
by David Head March 10th, 2012
Bringing Math to the Magic (via Huffington Post)

Read Wes Nicholes article on math and measurement in marketing analytics for proving ROI. Read Full Article