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Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

Haun Li
by Haun Li December 5th, 2015
Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

MarketShare and Google have partnered to understand how TV, digital, and other forms of advertising can impact action films in the box office. Read Full Article

MarketShare Named one of the Fastest Growing Companies in North America on Deloitte’s 2015 Technology Fast 500™

Haun Li
by Haun Li November 13th, 2015
MarketShare Named one of the Fastest Growing Companies in North America on Deloitte’s 2015 Technology Fast 500™

For the third consecutive year, MarketShare has been named to the Deloitte Fast 500 ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Read Full Article

Neustar to Acquire MarketShare

Lisa Hook
by Lisa Hook November 5th, 2015
Neustar to Acquire MarketShare

Today we announced that Neustar has signed a definitive agreement to acquire MarketShare, advancing our leadership position in the high-growth marketing services sector. This is an exciting development for both companies, and for the customers we serve. Read Full Article

An Open Letter from Neustar’s CISO to our UltraDNS Customers

Mark Tonnesen
by Mark Tonnesen October 20th, 2015
An Open Letter from Neustar’s CISO to our UltraDNS Customers

On October 15, 2015, Neustar’s UltraDNS service experienced an outage as the unexpected result of a configuration change. We've begun a full review of our operational plans and service architecture in order to avoid these problems in the future. Having learned from this experience, we pledge to continue to improve our operations plans and implement new technologies to ensure that our UltraDNS is the best service of its kind. Read Full Article

IBM Partners With MarketShare on Predictive Marketing Analytics for IBM Watson

Haun Li
by Haun Li October 14th, 2015
IBM Partners With MarketShare on Predictive Marketing Analytics for IBM Watson

In collaboration with MarketShare and other industry partners, IBM is introducing new data discovery models – called Expert Storybooks – that will help guide users on how to understand, learn and reason with different types of data sources for more effective predictive decision making. Read Full Article