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The Secret Sauce of McDonald’s Customer Loyalty

Kristin Rosmorduc
by Kristin Rosmorduc September 20th, 2017
The Secret Sauce of McDonald’s Customer Loyalty

Loyalty is the holy grail of almost every company that serves a customer. Brian Nienhaus, CEO of WeAreUnlimited, discussed The Future of Loyalty at Neustar Connect. Read Full Article

The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

Devon DeBlasio
by Devon DeBlasio September 19th, 2017
The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

As digital disruption, data-driven addressability, and consumer behavior collide; these panelists discussed how brand, agency, and media leaders must band together to successfully navigate this new landscape of content consumption. At the Neustar Connect Forum, Suzanne Vranica, Advertising Editor at the Wall Street Journal moderated a panel with Lisa Mann, Global Nutrition Group President and CMO of PepsiCo; Donna Speciale, President, Broadcasting Ad Sales, at Turner; and Jay Sethi, VP, Marketing at Diageo about... Read Full Article

The Secret to More Effective Corporate Boards: Give CMOs a Seat

Jamie Ray
by Jamie Ray September 13th, 2017
The Secret to More Effective Corporate Boards: Give CMOs a Seat

Corporate boards without diverse representation that includes CMOs will find themselves unable to effectively drive top and bottom line growth necessary to compete in today’s consumer-centric world, according to Neustar Connect panelists Shellye Archambeau, CEO of MetricStream; Paul Caine, Chairman of the Board at Tremor Video (now Telaria); moderated by Eduardo Tobon, Partner at Spencer Stuart. Read Full Article

Cybersecurity and Risk Expert Says Brands Should Make Better Crisis Management Plans

Sumit Shukla
by Sumit Shukla September 12th, 2017
Cybersecurity and Risk Expert Says Brands Should Make Better Crisis Management Plans

Cybersecurity expert Rodney Joffe explored how CMOs should lead within their organization to proactively mitigate brand data breaches, in this Neustar Connect conversation with Neustar CEO, Lisa Hook. Read Full Article

Nationwide SVP Says Measurement Drives Brand Growth

Alex LePage
by Alex LePage September 12th, 2017
Nationwide SVP Says Measurement Drives Brand Growth

At Neustar Connect, Nationwide SVP of Customer Insights and Analytics, Brad Lemons discusses with Forbes’ Bruce Rogers the ways measurement drives growth and how measurement is an essential part of Nationwide’s entire business strategy, not just marketing. Read Full Article