"Media Intelligence" Articles

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Is Deterministic Data Facing an Identity Crisis?

Jason Masini
by Jason Masini October 25th, 2018
Is Deterministic Data Facing an Identity Crisis?

Michael Schoen, VP of Marketing Solutions at Neustar, is interviewed for a podcast where he discusses how deterministic data and probabilistic data are helping companies understand consumer identities. Read Full Article

Data Drought? Prepare for a Deluge

Julie Fleischer
by Julie Fleischer October 24th, 2018
Data Drought? Prepare for a Deluge

With walled gardens and the implementation of GDPR, marketers everywhere fear their good consumer data is going to dry up. Don’t worry, you’re going to continue to see a flood of data. But, as always, it’s about quality and not quantity. Read Full Article

The New Age of TV: A Cheat Sheet for Marketers

Michael Greenberg
by Michael Greenberg May 31st, 2018
The New Age of TV: A Cheat Sheet for Marketers

TV advertising is going through a major transition. Technology and data are giving marketers new tools to target consumers like never before. To help you stay current with the lingo, here’s a handy guide you can use the next time you hear a TV marketing and measurement term for the first time. Read Full Article

Neustar Releases 2015 Media Intelligence Report

Tomás Hernandez
by Tomás Hernandez February 10th, 2015
Neustar Releases 2015 Media Intelligence Report

On Tuesday, February 10, Neustar released its annual Media Intelligence Report. The report delivers authoritative performance data vital to agencies and advertisers alike—along with insightful analysis of the reasons behind the trends. Read Full Article

Facebook “Likes” Neustar and Other News from AdWeek

Chris Elliott
by Chris Elliott October 7th, 2014
Facebook “Likes” Neustar and Other News from AdWeek

Neustar recaps Adweek including the partnership announcement from Facebook, Omnicom and Neustar, the launch of Atlas and the focus on identity. Read Full Article