"Media Insights" Articles

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New Media Effectiveness Study Reveals Digital Tops TV in Movie Marketing Mix

Dori Fern
by Dori Fern December 17th, 2018
New Media Effectiveness Study Reveals Digital Tops TV in Movie Marketing Mix

The results of a Neustar media mix effectiveness study for movie marketers show that digital media is more efficient and effective in the overall advertising mix than was previously believed. Read Full Article

Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

Devon DeBlasio
by Devon DeBlasio September 19th, 2017
The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

As digital disruption, data-driven addressability, and consumer behavior collide; these panelists discussed how brand, agency, and media leaders must band together to successfully navigate this new landscape of content consumption. At the Neustar Connect Forum, Suzanne Vranica, Advertising Editor at the Wall Street Journal moderated a panel with Lisa Mann, Global Nutrition Group President and CMO of PepsiCo; Donna Speciale, President, Broadcasting Ad Sales, at Turner; and Jay Sethi, VP, Marketing at Diageo about... Read Full Article

Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

Zarnaz Arlia
by Zarnaz Arlia July 25th, 2017
Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

The 2017 Ad Age Fact Pack on the Leading National Advertisers shows some fascinating stats in how brands advertise their products, and how much they spend to do it. Read Full Article

Getting TV Attribution Right

Haun Li
by Haun Li August 3rd, 2016
Getting TV Attribution Right

Critical actions and insights you need to get TV attribution right. Read Full Article