"Media and Advertising" Articles

BLOG LISTING LAYOUT

The Future of Measurement Requires Bold Leadership

Drew Thimme
by Drew Thimme September 17th, 2017
The Future of Measurement Requires Bold Leadership

The Future of Measurement, according to leaders across industries – in conversation with Neustar VP of Marketing Julie Fleischer – is about bold leadership, asking the right questions, understanding complex customers and enabling teams to take action, one provable, measurable step at a time. Read Full Article

Why Brands Should Shift Their Focus from Data to Identity

Steven Wolfe Pereira
by Steven Wolfe Pereira August 14th, 2017
Why Brands Should Shift Their Focus from Data to Identity

Now is a great time for marketers to band together and go on the offensive by taking control of the data conversation. With trusted identity, data becomes an indispensable marketing asset that can used to drive reach, conversion and growth. Read Full Article

Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

Jason Masini
by Jason Masini August 9th, 2017
Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

In a case study looking at three luxury retailers, our multi-touch attribution solution details how advertising on Pinterest proved to be a valuable investment for them with a 28:1 return and impressive engagement. Read Full Article

Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

Zarnaz Arlia
by Zarnaz Arlia July 25th, 2017
Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

The 2017 Ad Age Fact Pack on the Leading National Advertisers shows some fascinating stats in how brands advertise their products, and how much they spend to do it. Read Full Article

Getting TV Attribution Right

Haun Li
by Haun Li August 3rd, 2016
Getting TV Attribution Right

Critical actions and insights you need to get TV attribution right. Read Full Article