"Media and Advertising" Articles

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Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

Zarnaz Arlia
by Zarnaz Arlia July 25th, 2017
Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

The 2017 Ad Age Fact Pack on the Leading National Advertisers shows some fascinating stats in how brands advertise their products, and how much they spend to do it. Read Full Article

Getting TV Attribution Right

Haun Li
by Haun Li August 3rd, 2016
Getting TV Attribution Right

Critical actions and insights you need to get TV attribution right. Read Full Article

​Marketing Mix Modeling and Multi-Touch Attribution: Just One is Not Enough

Haun Li
by Haun Li March 17th, 2016
​Marketing Mix Modeling and Multi-Touch Attribution: Just One is Not Enough

MarketShare offers a simple primer on marketing mix modeling, multi-touch attribution, and how the two work together to help brands make more effective decisions. Read Full Article

Beware the Single-Channel Catalog Measurement

Haun Li
by Haun Li March 10th, 2016
Beware the Single-Channel Catalog Measurement

To measure catalog effectiveness correctly, brands must go beyond analyzing catalogs in a vacuum. This post explains why. Read Full Article

3 Key Ways Analytics Can Make Your Print Circular Marketing More Effective

Haun Li
by Haun Li July 16th, 2015
3 Key Ways Analytics Can Make Your Print Circular Marketing More Effective

See how marketing analytics can make print circular strategy smarter, and more effective. Read Full Article