"Media and Advertising" Articles

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The Future of Media Means No More Free Lunch

Amanda Jones
by Amanda Jones September 20th, 2017
The Future of Media Means No More Free Lunch

Rich Greenfield is one of the most opinionated voices writing about media today. His opinion on the future of media is clear: both brands and media companies MUST figure out a way to build direct relationships with consumers. Those who don’t will “lose their free lunch.” Read Full Article

The Secret Sauce of McDonald’s Customer Loyalty

Kristin Rosmorduc
by Kristin Rosmorduc September 20th, 2017
The Secret Sauce of McDonald’s Customer Loyalty

Loyalty is the holy grail of almost every company that serves a customer. Brian Nienhaus, CEO of WeAreUnlimited, discussed The Future of Loyalty at Neustar Connect. Read Full Article

The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

Devon DeBlasio
by Devon DeBlasio September 19th, 2017
The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

As digital disruption, data-driven addressability, and consumer behavior collide; these panelists discussed how brand, agency, and media leaders must band together to successfully navigate this new landscape of content consumption. At the Neustar Connect Forum, Suzanne Vranica, Advertising Editor at the Wall Street Journal moderated a panel with Lisa Mann, Global Nutrition Group President and CMO of PepsiCo; Donna Speciale, President, Broadcasting Ad Sales, at Turner; and Jay Sethi, VP, Marketing at Diageo about... Read Full Article

The Future of Measurement Requires Bold Leadership

Drew Thimme
by Drew Thimme September 17th, 2017
The Future of Measurement Requires Bold Leadership

The Future of Measurement, according to leaders across industries – in conversation with Neustar VP of Marketing Julie Fleischer – is about bold leadership, asking the right questions, understanding complex customers and enabling teams to take action, one provable, measurable step at a time. Read Full Article

Why Brands Should Shift Their Focus from Data to Identity

Steven Wolfe Pereira
by Steven Wolfe Pereira August 14th, 2017
Why Brands Should Shift Their Focus from Data to Identity

Now is a great time for marketers to band together and go on the offensive by taking control of the data conversation. With trusted identity, data becomes an indispensable marketing asset that can used to drive reach, conversion and growth. Read Full Article