"Media and Advertising" Articles

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New Media Effectiveness Study Reveals Digital Tops TV in Movie Marketing Mix

Dori Fern
by Dori Fern December 17th, 2018
New Media Effectiveness Study Reveals Digital Tops TV in Movie Marketing Mix

The results of a Neustar media mix effectiveness study for movie marketers show that digital media is more efficient and effective in the overall advertising mix than was previously believed. Read Full Article

Data Drought? Prepare for a Deluge

Julie Fleischer
by Julie Fleischer October 24th, 2018
Data Drought? Prepare for a Deluge

With walled gardens and the implementation of GDPR, marketers everywhere fear their good consumer data is going to dry up. Don’t worry, you’re going to continue to see a flood of data. But, as always, it’s about quality and not quantity. Read Full Article

The Secret to Effective Black Friday and Cyber Monday Media Planning

Rob Colmery
by Rob Colmery October 2nd, 2018
The Secret to Effective Black Friday and Cyber Monday Media Planning

Neustar AdAdvisor audience data can provide advertisers with advanced consumer intelligence, like purchase patterns, propensities, and other influencing factors so they can reach the right customers along their omnichannel purchase journey. Read Full Article

The New Age of TV: A Cheat Sheet for Marketers

Michael Greenberg
by Michael Greenberg May 31st, 2018
The New Age of TV: A Cheat Sheet for Marketers

TV advertising is going through a major transition. Technology and data are giving marketers new tools to target consumers like never before. To help you stay current with the lingo, here’s a handy guide you can use the next time you hear a TV marketing and measurement term for the first time. Read Full Article

Marketers Who Spend-to-Learn Today Look Smarter Long Term

Julie Fleischer
by Julie Fleischer December 6th, 2017
Marketers Who Spend-to-Learn Today Look Smarter Long Term

To successfully meet growth targets, modern marketers have to make every dollar count. And one of the best ways to do that is to invest in measurement technology to see how their marketing campaigns are performing across channels. Read Full Article