"Measurement and Analytics" Articles

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3 Key Ways Analytics Can Make Your Print Circular Marketing More Effective

Haun Li
by Haun Li July 16th, 2015
3 Key Ways Analytics Can Make Your Print Circular Marketing More Effective

See how marketing analytics can make print circular strategy smarter, and more effective. Read Full Article

MarketShare Named a Digiday Signal Awards Finalist

Haun Li
by Haun Li July 15th, 2015
MarketShare Named a Digiday Signal Awards Finalist

MarketShare DecisionCloud is a finalist for the Digiday Signal Awards, honoring the platforms simplifying marketing for brands, agencies and publishers. Read Full Article

Leverage Location: 6 Tips to Optimize Regional Marketing

Haun Li
by Haun Li July 8th, 2015
Leverage Location: 6 Tips to Optimize Regional Marketing

Six key steps to optimizing marketing allocation by geography Read Full Article

What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

Haun Li
by Haun Li June 11th, 2015
What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

What Industry Leaders are Saying about Neustar and MarketShare Joining Forces Read Full Article

Revenue Attribution: 5 Ways to Get Teams Onboard

Traci  Lee Chu
by Traci Lee Chu June 1st, 2015
Revenue Attribution: 5 Ways to Get Teams Onboard

Revenue attribution can be a key roadmap for companies. Here are five ways to operationalize revenue attribution. Read Full Article