"Measurement and Analytics" Articles

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4 Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 14th, 2015
4 Ways You’re Misreading Your New Holiday Customers

Common misconceptions about the Lifetime Value of holiday shoppers versus the benefits of off-season and remarketing for new customer acquisition. Read Full Article

Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

Haun Li
by Haun Li December 5th, 2015
Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

MarketShare and Google have partnered to understand how TV, digital, and other forms of advertising can impact action films in the box office. Read Full Article

MarketShare Named one of the Fastest Growing Companies in North America on Deloitte’s 2015 Technology Fast 500™

Haun Li
by Haun Li November 13th, 2015
MarketShare Named one of the Fastest Growing Companies in North America on Deloitte’s 2015 Technology Fast 500™

For the third consecutive year, MarketShare has been named to the Deloitte Fast 500 ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Read Full Article

Neustar to Acquire MarketShare

Lisa Hook
by Lisa Hook November 5th, 2015
Neustar to Acquire MarketShare

Today we announced that Neustar has signed a definitive agreement to acquire MarketShare, advancing our leadership position in the high-growth marketing services sector. This is an exciting development for both companies, and for the customers we serve. Read Full Article

Unlocking the Potential of Cross-Device

Haun Li
by Haun Li October 26th, 2015
Unlocking the Potential of Cross-Device

MarketShare has partnered Crosswise, Drawbridge, MediaMath, & Tapad to help brands optimize across all screens. Read Full Article