"Measurement and Analytics" Articles

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How Facebook, Google, and Pinterest do Marketing Analytics

Dori Fern
by Dori Fern September 25th, 2017
How Facebook, Google, and Pinterest do Marketing Analytics

At AdWeek NYC 2017, Neustar VP of Product Marketing, Julie Fleischer. Fleischer spoke to measurement leaders from Facebook, Google, and Pinterest—an almost unheard of coup since the three rarely appear together anywhere—about how measurement tools like the Neustar Media Mix Modeling and MTA solutions they use impact their businesses. Read Full Article

The Future of Media Means No More Free Lunch

Amanda Jones
by Amanda Jones September 20th, 2017
The Future of Media Means No More Free Lunch

Rich Greenfield is one of the most opinionated voices writing about media today. His opinion on the future of media is clear: both brands and media companies MUST figure out a way to build direct relationships with consumers. Those who don’t will “lose their free lunch.” Read Full Article

The Future of Measurement Requires Bold Leadership

Drew Thimme
by Drew Thimme September 17th, 2017
The Future of Measurement Requires Bold Leadership

The Future of Measurement, according to leaders across industries – in conversation with Neustar VP of Marketing Julie Fleischer – is about bold leadership, asking the right questions, understanding complex customers and enabling teams to take action, one provable, measurable step at a time. Read Full Article

Nationwide SVP Says Measurement Drives Brand Growth

Alex LePage
by Alex LePage September 12th, 2017
Nationwide SVP Says Measurement Drives Brand Growth

At Neustar Connect, Nationwide SVP of Customer Insights and Analytics, Brad Lemons discusses with Forbes’ Bruce Rogers the ways measurement drives growth and how measurement is an essential part of Nationwide’s entire business strategy, not just marketing. Read Full Article

Unshackling the Limitations of Multi-Touch Attribution

Jason Masini
by Jason Masini September 7th, 2017
Unshackling the Limitations of Multi-Touch Attribution

Multi-touch attribution has been a valuable tool for marketers in properly evaluating the customer journey to a purchase. But it’s not without its shortcomings. Neustar has a new solution that addresses many of MTA’s limitations. Read Full Article