"Measurement and Analytics" Articles

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Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

Devon DeBlasio
by Devon DeBlasio October 6th, 2017
Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

A new release from Apple to address consumer privacy concerns is having a direct impact on MacOS High Sierra desktop and mobile web cookie performance. With blind spots across the customer journey, organizations will need to look beyond solely cookie-based measurement and attribution if they want the complete customer picture. Read Full Article

NASCAR, IBM & Adobe Win for Analytics "Genius"

Dori Fern
by Dori Fern October 6th, 2017
NASCAR, IBM & Adobe Win for Analytics "Genius"

We at Neustar are pretty thrilled to power the just-launched ANA Data Analytics Center to help fill the knowledge gap around analytics and to present this year's 2017 ANA Genius Awards. This year's winners are... Read Full Article

How Facebook, Google, and Pinterest do Marketing Analytics

Dori Fern
by Dori Fern September 25th, 2017
How Facebook, Google, and Pinterest do Marketing Analytics

At AdWeek NYC 2017, Neustar VP of Product Marketing, Julie Fleischer. Fleischer spoke to measurement leaders from Facebook, Google, and Pinterest—an almost unheard of coup since the three rarely appear together anywhere—about how measurement tools like the Neustar Media Mix Modeling and MTA solutions they use impact their businesses. Read Full Article

The Future of Media Means No More Free Lunch

Amanda Jones
by Amanda Jones September 20th, 2017
The Future of Media Means No More Free Lunch

Rich Greenfield is one of the most opinionated voices writing about media today. His opinion on the future of media is clear: both brands and media companies MUST figure out a way to build direct relationships with consumers. Those who don’t will “lose their free lunch.” Read Full Article

The Future of Measurement Requires Bold Leadership

Drew Thimme
by Drew Thimme September 17th, 2017
The Future of Measurement Requires Bold Leadership

The Future of Measurement, according to leaders across industries – in conversation with Neustar VP of Marketing Julie Fleischer – is about bold leadership, asking the right questions, understanding complex customers and enabling teams to take action, one provable, measurable step at a time. Read Full Article