"Measurement and Analytics" Articles

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Your Marketing Measurement Plan Is Broken — 4 Steps to a Unified Analytics Fix

Marc Vermut
by Marc Vermut March 21st, 2018
Your Marketing Measurement Plan Is Broken — 4 Steps to a Unified Analytics Fix

As advertising has become relentlessly omnichannel and people-based, many brand marketers have found that their analytics have failed to keep up. Here are 4 steps you can take to move toward a unified analytics approach and start reaping the rewards. Read Full Article

Three Winning Plays for Marketing Measurement Madness

Julie Fleischer
by Julie Fleischer March 14th, 2018
Three Winning Plays for Marketing Measurement Madness

The odds of picking a perfect basketball tournament bracket are 128 billion-to-1. Fortunately for marketers, advanced analytics gives you far better odds of picking the right metrics to understand and engage with your customers. Read Full Article

Marketers Who Spend-to-Learn Today Look Smarter Long Term

Julie Fleischer
by Julie Fleischer December 6th, 2017
Marketers Who Spend-to-Learn Today Look Smarter Long Term

To successfully meet growth targets, modern marketers have to make every dollar count. And one of the best ways to do that is to invest in measurement technology to see how their marketing campaigns are performing across channels. Read Full Article

As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

David Pollet
by David Pollet November 30th, 2017
As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

A recent Gartner CMO survey that showed that marketing spend in 2017, as a percent of overall revenue, is down from 12.1% in 2016 to 11.3%. A smart and strategic analytics partner can help you work through internal challenges and frictions with internal stakeholders and identify the best solutions to help set your organization up to reach and exceed goals, both in the short and longer term. Read Full Article

Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

Devon DeBlasio
by Devon DeBlasio October 6th, 2017
Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

A new release from Apple to address consumer privacy concerns is having a direct impact on MacOS High Sierra desktop and mobile web cookie performance. With blind spots across the customer journey, organizations will need to look beyond solely cookie-based measurement and attribution if they want the complete customer picture. Read Full Article