"Measurement and Analytics" Articles

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Congratulations to USAA for Winning First Annual Marketing Analytics Leadership Award

Haun Li
by Haun Li January 4th, 2015
Congratulations to USAA for Winning First Annual Marketing Analytics Leadership Award

USAA wins first annual Marketing Analytics Leadership Award presented at the 5th annual ANA Masters of Marketing conference. Read Full Article

Welcoming DataSong to MarketShare

MarketShare
by MarketShare January 4th, 2015
Welcoming DataSong to MarketShare

MarketShare's acquisition of San Francisco-based DataSong is a huge step forward for our company and further boosts MarketShare's role as the industry leader in advanced marketing decision analytics technology. Read Full Article

Big Data and a Big Year: 2014 MarketShare Highlights

Chris Elliott
by Chris Elliott December 30th, 2014
Big Data and a Big Year: 2014 MarketShare Highlights

How MarketShare disrupted marketing analytics in 2014. Read Full Article

Neustar Debuts as Visionary in Gartner’s Magic Quadrant

Tomás Hernandez
by Tomás Hernandez December 19th, 2014
Neustar Debuts as Visionary in Gartner’s Magic Quadrant

We’re proud to announce Neustar’s debut spot as a Visionary in Gartner’s Magic Quadrant for Digital Marketing Hubs. This is the first independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our “strong focus on identity, security, and privacy.” Read Full Article

Does the “Decline of Print” Include Magazines? (Research)

  Nick Stoltz and Aaron Slotnick
by Nick Stoltz and Aaron Slotnick December 16th, 2014
Does the “Decline of Print” Include Magazines? (Research)

Research: When marketers talk about changing times for print media, it’s important to realize that not all print categories have fared the same in recent years. Read Full Article