"Measurement and Analytics" Articles

Welcoming DataSong to MarketShare

MarketShare
by MarketShare January 4th, 2015
Welcoming DataSong to MarketShare

MarketShare's acquisition of San Francisco-based DataSong is a huge step forward for our company and further boosts MarketShare's role as the industry leader in advanced marketing decision analytics technology. Read Full Article

Big Data and a Big Year: 2014 MarketShare Highlights

Chris Elliott
by Chris Elliott December 30th, 2014
Big Data and a Big Year: 2014 MarketShare Highlights

How MarketShare disrupted marketing analytics in 2014. Read Full Article

Neustar Debuts as Visionary in Gartner’s Magic Quadrant

Tomás Hernandez
by Tomás Hernandez December 19th, 2014
Neustar Debuts as Visionary in Gartner’s Magic Quadrant

We’re proud to announce Neustar’s debut spot as a Visionary in Gartner’s Magic Quadrant for Digital Marketing Hubs. This is the first independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our “strong focus on identity, security, and privacy.” Read Full Article

Does the “Decline of Print” Include Magazines? (Research)

  Nick Stoltz and Aaron Slotnick
by Nick Stoltz and Aaron Slotnick December 16th, 2014
Does the “Decline of Print” Include Magazines? (Research)

Research: When marketers talk about changing times for print media, it’s important to realize that not all print categories have fared the same in recent years. Read Full Article

The Power of a Great Marketing Analytics Program (and How to Build One)

Chris Elliott
by Chris Elliott November 20th, 2014
The Power of a Great Marketing Analytics Program (and How to Build One)

If you want to know how powerful marketing analytics can really be—and how to do it well—just look to the companies that do it best. That’s one of the key lessons of the Marketing Analytics Leadership Award. Read Full Article