"Measurement and Analytics" Articles

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Neustar Releases 2015 Media Intelligence Report

Tomás Hernandez
by Tomás Hernandez February 10th, 2015
Neustar Releases 2015 Media Intelligence Report

On Tuesday, February 10, Neustar released its annual Media Intelligence Report. The report delivers authoritative performance data vital to agencies and advertisers alike—along with insightful analysis of the reasons behind the trends. Read Full Article

How Net Neutrality Could Change Marketing Analytics

Haun Li
by Haun Li February 3rd, 2015
How Net Neutrality Could Change Marketing Analytics

Net neutrality could change the game for marketing analytics. Read Full Article

Direct Load is not a Marketing Channel: Attributing to the Right Marketing Drivers

Traci  Lee Chu
by Traci Lee Chu January 27th, 2015
Direct Load is not a Marketing Channel: Attributing to the Right Marketing Drivers

Companies that still use Last Click attribution tend to have a big bucket of revenue attributed to Direct-to-Site (DTS) or Direct Load. The people classified as DTS usually have great conversion rates. Read Full Article

From the DLD Conference: Meet the Decision Economy (Video)

Chris Elliott
by Chris Elliott January 18th, 2015
From the DLD Conference: Meet the Decision Economy (Video)

DLD15 session: Is the CMO the new CTO? Read Full Article

Cloud 9 for Online Marketers

Lisa Joy Rosner
by Lisa Joy Rosner January 12th, 2015
Cloud 9 for Online Marketers

The shift to cloud for businesses is continually growing. Why?… because it improves marketers’ lives by providing accurate data in a personable and much more easily accessible way. Using cloud services means the growing complexities of marketing can be more easily managed and supervised under one umbrella, in a centralised management service. Read Full Article