"Measurement and Analytics" Articles

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Direct Load is not a Marketing Channel: Attributing to the Right Marketing Drivers

Traci  Lee Chu
by Traci Lee Chu January 27th, 2015
Direct Load is not a Marketing Channel: Attributing to the Right Marketing Drivers

Companies that still use Last Click attribution tend to have a big bucket of revenue attributed to Direct-to-Site (DTS) or Direct Load. The people classified as DTS usually have great conversion rates. Read Full Article

From the DLD Conference: Meet the Decision Economy (Video)

Chris Elliott
by Chris Elliott January 18th, 2015
From the DLD Conference: Meet the Decision Economy (Video)

DLD15 session: Is the CMO the new CTO? Read Full Article

Cloud 9 for Online Marketers

Lisa Joy Rosner
by Lisa Joy Rosner January 12th, 2015
Cloud 9 for Online Marketers

The shift to cloud for businesses is continually growing. Why?… because it improves marketers’ lives by providing accurate data in a personable and much more easily accessible way. Using cloud services means the growing complexities of marketing can be more easily managed and supervised under one umbrella, in a centralised management service. Read Full Article

4 Ways Digital Marketing Can Drive In-Store Results

Haun Li
by Haun Li January 7th, 2015
4 Ways Digital Marketing Can Drive In-Store Results

Digital marketing is the new driver of in-store sales. Learn how in this piece by MarketShare. Read Full Article

Congratulations to USAA for Winning First Annual Marketing Analytics Leadership Award

Haun Li
by Haun Li January 4th, 2015
Congratulations to USAA for Winning First Annual Marketing Analytics Leadership Award

USAA wins first annual Marketing Analytics Leadership Award presented at the 5th annual ANA Masters of Marketing conference. Read Full Article