"Measurement and Analytics" Articles

5 Steps to Better Analytics--and What it All Achieves

Haun Li
by Haun Li March 15th, 2015
5 Steps to Better Analytics--and What it All Achieves

ANA Magazine on the practice and results of great marketing analytics, viewed from framework of the MALA awards. Read Full Article

Where is Attribution Headed in 2015? (Video)

Haun Li
by Haun Li March 2nd, 2015
Where is Attribution Headed in 2015? (Video)

Video: leading analytics professionals explore where attribution is headed in 2015. From AdExchanger’s Industry Preview event. Read Full Article

The New TV Measurement Metric: Business Impact

Chris Elliott
by Chris Elliott February 18th, 2015
The New TV Measurement Metric: Business Impact

MarketShare insights in Joanna O’Connell’s recent piece for AdExchanger Research on how digital thinking is changing TV measurement. Read Full Article

Neustar Releases 2015 Media Intelligence Report

Tomás Hernandez
by Tomás Hernandez February 10th, 2015
Neustar Releases 2015 Media Intelligence Report

On Tuesday, February 10, Neustar released its annual Media Intelligence Report. The report delivers authoritative performance data vital to agencies and advertisers alike—along with insightful analysis of the reasons behind the trends. Read Full Article

How Net Neutrality Could Change Marketing Analytics

Haun Li
by Haun Li February 3rd, 2015
How Net Neutrality Could Change Marketing Analytics

Net neutrality could change the game for marketing analytics. Read Full Article