"Measurement and Analytics" Articles

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Webinar: Measuring Omnichannel Success

Tomás Hernandez
by Tomás Hernandez March 18th, 2015
Webinar: Measuring Omnichannel Success

Get a sneak peek at the findings of a recent survey of leading marketers to assess their levels of sophistication in delivering a true omnichannel experience. Join Neustar Product Marketing Director, Rashmi Vittal, and Forrester Research Principal Analyst, Rusty Warner, as they discuss the measurement of omnichannel success. Read Full Article

5 Steps to Better Analytics--and What it All Achieves

Haun Li
by Haun Li March 15th, 2015
5 Steps to Better Analytics--and What it All Achieves

ANA Magazine on the practice and results of great marketing analytics, viewed from framework of the MALA awards. Read Full Article

Where is Attribution Headed in 2015? (Video)

Haun Li
by Haun Li March 2nd, 2015
Where is Attribution Headed in 2015? (Video)

Video: leading analytics professionals explore where attribution is headed in 2015. From AdExchanger’s Industry Preview event. Read Full Article

The New TV Measurement Metric: Business Impact

Chris Elliott
by Chris Elliott February 18th, 2015
The New TV Measurement Metric: Business Impact

MarketShare insights in Joanna O’Connell’s recent piece for AdExchanger Research on how digital thinking is changing TV measurement. Read Full Article

Neustar Releases 2015 Media Intelligence Report

Tomás Hernandez
by Tomás Hernandez February 10th, 2015
Neustar Releases 2015 Media Intelligence Report

On Tuesday, February 10, Neustar released its annual Media Intelligence Report. The report delivers authoritative performance data vital to agencies and advertisers alike—along with insightful analysis of the reasons behind the trends. Read Full Article