"Measurement and Analytics" Articles

​What’s Next in Analytics?

Wes  Nichols
by Wes Nichols May 11th, 2015
​What’s Next in Analytics?

Neustar acquires MarketShare to provide a complete marketing analytics and big data cloud solution. Read Full Article

Transforming the World of Technology—Right Here in Los Angeles

Haun Li
by Haun Li May 11th, 2015
Transforming the World of Technology—Right Here in Los Angeles

Learn why MarketShare is a true Los Angeles tech success story. Read Full Article

Webinar: Measuring Omnichannel Success

Tomás Hernandez
by Tomás Hernandez March 18th, 2015
Webinar: Measuring Omnichannel Success

Get a sneak peek at the findings of a recent survey of leading marketers to assess their levels of sophistication in delivering a true omnichannel experience. Join Neustar Product Marketing Director, Rashmi Vittal, and Forrester Research Principal Analyst, Rusty Warner, as they discuss the measurement of omnichannel success. Read Full Article

5 Steps to Better Analytics--and What it All Achieves

Haun Li
by Haun Li March 15th, 2015
5 Steps to Better Analytics--and What it All Achieves

ANA Magazine on the practice and results of great marketing analytics, viewed from framework of the MALA awards. Read Full Article