"Measurement and Analytics" Articles

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From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

Jason Masini
by Jason Masini October 11th, 2018
From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

At a panel session during Advertising Week New York, Neustar VP Julie Fleischer talked with digital marketing directors from AT&T and Hearts and Sciences to dig into how Cricket Wireless has leveraged analytics like MTA and MMM to activate on the customer journey. Read Full Article

MTA Mythbusting: Reality Versus the Noise in the Marketplace

Julie Fleischer
by Julie Fleischer September 5th, 2018
MTA Mythbusting: Reality Versus the Noise in the Marketplace

Multi-touch attribution is finally being widely adopted by marketers as a means to better measure their campaigns across marketing channels. But MTA on its own is not an end-all, be-all. Here are 6 misconceptions every marketer should know about to get a clear picture. Read Full Article

The New Age of TV: A Cheat Sheet for Marketers

Michael Greenberg
by Michael Greenberg May 31st, 2018
The New Age of TV: A Cheat Sheet for Marketers

TV advertising is going through a major transition. Technology and data are giving marketers new tools to target consumers like never before. To help you stay current with the lingo, here’s a handy guide you can use the next time you hear a TV marketing and measurement term for the first time. Read Full Article

Is Your Marketing Measurement Giving You Mixed Messaging?

Mike Finnerty
by Mike Finnerty May 24th, 2018
Is Your Marketing Measurement Giving You Mixed Messaging?

Learn how to get past having a disjointed view of the customer by using a unified analytics approach that leverages advanced identity resolution. It’s the best way to ensure your people-based marketing is actually reaching the right people. Read Full Article

Is Your Data Giving You a Clear Customer Picture?

Mike Finnerty
by Mike Finnerty May 16th, 2018
Is Your Data Giving You a Clear Customer Picture?

For customer-obsessed brands to overachieve, they need to take a hard look at the quality of their data. Cross-channel engagement is key across campaigns, but pulling it all together to get a full picture of the customer is what sets apart the winners from the also-rans. Read Full Article