"Measurement and Analytics" Articles

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The New Age of TV: A Cheat Sheet for Marketers

Michael Greenberg
by Michael Greenberg May 31st, 2018
The New Age of TV: A Cheat Sheet for Marketers

TV advertising is going through a major transition. Technology and data are giving marketers new tools to target consumers like never before. To help you stay current with the lingo, here’s a handy guide you can use the next time you hear a TV marketing and measurement term for the first time. Read Full Article

Is Your Marketing Measurement Giving You Mixed Messaging?

Mike Finnerty
by Mike Finnerty May 24th, 2018
Is Your Marketing Measurement Giving You Mixed Messaging?

Learn how to get past having a disjointed view of the customer by using a unified analytics approach that leverages advanced identity resolution. It’s the best way to ensure your people-based marketing is actually reaching the right people. Read Full Article

Is Your Data Giving You a Clear Customer Picture?

Mike Finnerty
by Mike Finnerty May 16th, 2018
Is Your Data Giving You a Clear Customer Picture?

For customer-obsessed brands to overachieve, they need to take a hard look at the quality of their data. Cross-channel engagement is key across campaigns, but pulling it all together to get a full picture of the customer is what sets apart the winners from the also-rans. Read Full Article

Better Data Integrity Standards Help All of Us

Julie Fleischer
by Julie Fleischer May 11th, 2018
Better Data Integrity Standards Help All of Us

Neustar has joined a select group other industry leaders as a member of the DMA Council for Data Integrity. As a strong advocate for data privacy and security, Neustar will help create standards for data use and transparency. Read Full Article

Join Neustar at the 2018 DMA Marketing Analytics Conference to Hear AT&T Talk Transformation — Plus Get 15% Off

Dori Fern
by Dori Fern May 3rd, 2018
Join Neustar at the 2018 DMA Marketing Analytics Conference to Hear AT&T Talk Transformation — Plus Get 15% Off

Neustar’s Julie Fleischer and AT&T’s Salim Sitafalwalla will explain how customer intelligence transformed Cricket Wireless’ marketing strategy during one of the premier data-driven marketing conferences of the year. Plus, get a discount on your conference registration. Read Full Article