"Marketshare" Articles

From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark

Chris Elliott
by Chris Elliott November 27th, 2014
From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark

A number of studies about marketing mix modeling and marketing attribution explain the numbers behind marketers' measurements. Read Full Article

The Power of a Great Marketing Analytics Program (and How to Build One)

Chris Elliott
by Chris Elliott November 20th, 2014
The Power of a Great Marketing Analytics Program (and How to Build One)

If you want to know how powerful marketing analytics can really be—and how to do it well—just look to the companies that do it best. That’s one of the key lessons of the Marketing Analytics Leadership Award. Read Full Article

Three Ways Marketers are Still Stuck in “Last Click”

Chris Elliott
by Chris Elliott November 13th, 2014
Three Ways Marketers are Still Stuck in “Last Click”

Get cross-channel attribution right and don't be stuck in the "last click" with these 3 tips. Read Full Article

Understanding Twitter Box Office Impact in the UK

Chris Elliott
by Chris Elliott November 13th, 2014
Understanding Twitter Box Office Impact in the UK

Analysis of Twitter's impact on movie sales in the UK. Read Full Article

The Right Way to Increase Customer Acquisition During the Holidays

Traci  Lee Chu
by Traci Lee Chu November 11th, 2014
The Right Way to Increase Customer Acquisition During the Holidays

Omni-channel retailers are using big data and predictive analytics to make decisions during the holiday season that will impact long-term growth. Read Full Article