"Marketshare" Articles

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A Sound Check For Digital Attribution [via AdExchanger]

Haun Li
by Haun Li February 4th, 2014
A Sound Check For Digital Attribution [via AdExchanger]

Marc Rossen, Sr. Director of Digital Attribution at MarketShare, discusses the similarities between Miles Davis, audiophiles, and digital attribution. Read Full Article

MarketShare Featured in UK Research Report

Haun Li
by Haun Li January 21st, 2014
MarketShare Featured in UK Research Report

A new report by UK-based Market Research Society (MRS) that explores how marketers are coping with an increasingly interactive, multi-screen world features MarketShare prominently. Read Full Article

Which is better for your company: Marketing Mix Models or Attribution?

Traci  Lee Chu
by Traci Lee Chu January 4th, 2014
Which is better for your company: Marketing Mix Models or Attribution?

Retailers have increased the sophistication and breadth of the data they collect. This is a real world example of how big data changed the landscape and required new models to make sense of it. Read Full Article

eMarketer Cross Channel Attribution Report: Additional Channels Now a Requirement

Haun Li
by Haun Li January 1st, 2014
eMarketer Cross Channel Attribution Report: Additional Channels Now a Requirement

An eMarketer report on Cross Channel Attribution which prominently features MarketShare, the methods most marketers rely on today to measure attribution don’t translate well to cross-platform campaigns. Read Full Article