"Marketshare" Articles

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MarketShare Featured in UK Research Report

Haun Li
by Haun Li January 21st, 2014
MarketShare Featured in UK Research Report

A new report by UK-based Market Research Society (MRS) that explores how marketers are coping with an increasingly interactive, multi-screen world features MarketShare prominently. Read Full Article

Which is better for your company: Marketing Mix Models or Attribution?

Traci  Lee Chu
by Traci Lee Chu January 4th, 2014
Which is better for your company: Marketing Mix Models or Attribution?

Retailers have increased the sophistication and breadth of the data they collect. This is a real world example of how big data changed the landscape and required new models to make sense of it. Read Full Article

eMarketer Cross Channel Attribution Report: Additional Channels Now a Requirement

Haun Li
by Haun Li January 1st, 2014
eMarketer Cross Channel Attribution Report: Additional Channels Now a Requirement

An eMarketer report on Cross Channel Attribution which prominently features MarketShare, the methods most marketers rely on today to measure attribution don’t translate well to cross-platform campaigns. Read Full Article