"Marketshare" Articles

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What You’ll Never See Using Channel-Level Attribution

John Wallace
by John Wallace May 3rd, 2014
What You’ll Never See Using Channel-Level Attribution

Attribution modeling is, at its core, an analysis of the co-occurrence of events. Measuring attribution at the customer level exposes information that channel-level analysis will never see. Read Full Article

5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

Daniel  Kehrer
by Daniel Kehrer February 12th, 2014
5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics programs back. Read Full Article

A Sound Check For Digital Attribution [via AdExchanger]

Haun Li
by Haun Li February 4th, 2014
A Sound Check For Digital Attribution [via AdExchanger]

Marc Rossen, Sr. Director of Digital Attribution at MarketShare, discusses the similarities between Miles Davis, audiophiles, and digital attribution. Read Full Article

MarketShare Featured in UK Research Report

Haun Li
by Haun Li January 21st, 2014
MarketShare Featured in UK Research Report

A new report by UK-based Market Research Society (MRS) that explores how marketers are coping with an increasingly interactive, multi-screen world features MarketShare prominently. Read Full Article

Which is better for your company: Marketing Mix Models or Attribution?

Traci  Lee Chu
by Traci Lee Chu January 4th, 2014
Which is better for your company: Marketing Mix Models or Attribution?

Retailers have increased the sophistication and breadth of the data they collect. This is a real world example of how big data changed the landscape and required new models to make sense of it. Read Full Article