"Marketshare" Articles

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As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

David Pollet
by David Pollet November 30th, 2017
As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

A recent Gartner CMO survey that showed that marketing spend in 2017, as a percent of overall revenue, is down from 12.1% in 2016 to 11.3%. A smart and strategic analytics partner can help you work through internal challenges and frictions with internal stakeholders and identify the best solutions to help set your organization up to reach and exceed goals, both in the short and longer term. Read Full Article

Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

Devon DeBlasio
by Devon DeBlasio October 6th, 2017
Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

A new release from Apple to address consumer privacy concerns is having a direct impact on MacOS High Sierra desktop and mobile web cookie performance. With blind spots across the customer journey, organizations will need to look beyond solely cookie-based measurement and attribution if they want the complete customer picture. Read Full Article

NASCAR, IBM & Adobe Win for Analytics "Genius"

Dori Fern
by Dori Fern October 6th, 2017
NASCAR, IBM & Adobe Win for Analytics "Genius"

We at Neustar are pretty thrilled to power the just-launched ANA Data Analytics Center to help fill the knowledge gap around analytics and to present this year's 2017 ANA Genius Awards. This year's winners are... Read Full Article

How Facebook, Google, and Pinterest do Marketing Analytics

Dori Fern
by Dori Fern September 25th, 2017
How Facebook, Google, and Pinterest do Marketing Analytics

At AdWeek NYC 2017, Neustar VP of Product Marketing, Julie Fleischer. Fleischer spoke to measurement leaders from Facebook, Google, and Pinterest—an almost unheard of coup since the three rarely appear together anywhere—about how measurement tools like the Neustar Media Mix Modeling and MTA solutions they use impact their businesses. Read Full Article

What Does It Mean to Be a Marketing Analytics Genius?

Jason Masini
by Jason Masini June 8th, 2017
What Does It Mean to Be a Marketing Analytics Genius?

The extended deadline to submit an entry for the 2017 ANA Genius Awards is fast approaching on June 16. This is the final submission call for the most prestigious award in marketing analytics. Read Full Article