"Marketing" Articles

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The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

Devon DeBlasio
by Devon DeBlasio September 19th, 2017
The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

As digital disruption, data-driven addressability, and consumer behavior collide; these panelists discussed how brand, agency, and media leaders must band together to successfully navigate this new landscape of content consumption. At the Neustar Connect Forum, Suzanne Vranica, Advertising Editor at the Wall Street Journal moderated a panel with Lisa Mann, Global Nutrition Group President and CMO of PepsiCo; Donna Speciale, President, Broadcasting Ad Sales, at Turner; and Jay Sethi, VP, Marketing at Diageo about... Read Full Article

The Future of Identity Management: Precision Marketing at Scale

Andrew Artemenko
by Andrew Artemenko September 17th, 2017
The Future of Identity Management: Precision Marketing at Scale

Identity management has reached buzzword status. That’s clear from listening to Neustar’s Krishna Chettayar interview with Scott Hagedorn, founder and CEO at Hearts & Science. What’s not clear is how marketers should filter the different levels of identity that come with the massive increase in available data. Read Full Article

The Future of Measurement Requires Bold Leadership

Drew Thimme
by Drew Thimme September 17th, 2017
The Future of Measurement Requires Bold Leadership

The Future of Measurement, according to leaders across industries – in conversation with Neustar VP of Marketing Julie Fleischer – is about bold leadership, asking the right questions, understanding complex customers and enabling teams to take action, one provable, measurable step at a time. Read Full Article

What Brands Can Do Today to Win in the Internet of the Future

Dannielle Kawamoto
by Dannielle Kawamoto September 14th, 2017
What Brands Can Do Today to Win in the Internet of the Future

What does the internet 2.0 future hold for consumers and brands? Neustar’s CMO Steven Wolf Pereira and noted innovation journalist and Head of Editorial at Backchannel, Jessi Hempel, discuss where we’ve been, where we’re going, the importance of domain ownership, and three key areas of growth opportunity for marketers. Read Full Article

It’s a Wrap! The First Annual Neustar Connect Forum Goes Deep Into Future of Marketing Trends

Dori Fern
by Dori Fern September 13th, 2017
It’s a Wrap! The First Annual Neustar Connect Forum Goes Deep Into Future of Marketing Trends

Nearly 250 CMOs and other industry leaders were on hand to participate in the inaugural Neustar Connect Future of Marketing Forum September 12, 2017. Some highlights included... Read Full Article