"Marketing" Articles

Onboarding is the Foundation for Your People-Based Marketing

Julie Fleischer
by Julie Fleischer August 10th, 2017
Onboarding is the Foundation for Your People-Based Marketing

There’s much more to onboarding than just match rates. Neustar uses trusted identity sources that connect the online and offline worlds to ensure your marketing reaches actual people, not outdated cookies. Read Full Article

Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

Jason Masini
by Jason Masini August 9th, 2017
Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

In a case study looking at three luxury retailers, our multi-touch attribution solution details how advertising on Pinterest proved to be a valuable investment for them with a 28:1 return and impressive engagement. Read Full Article

Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

Zarnaz Arlia
by Zarnaz Arlia July 25th, 2017
Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

The 2017 Ad Age Fact Pack on the Leading National Advertisers shows some fascinating stats in how brands advertise their products, and how much they spend to do it. Read Full Article

Voices of the Engagement Economy: Steven Wolfe Pereira

Jason Masini
by Jason Masini July 13th, 2017
Voices of the Engagement Economy: Steven Wolfe Pereira

Neustar’s Steven Wolfe Pereira answers questions from Marketo’s Karen Steele in how he sees marketing evolving and the importance of connecting with your customers on a human level, not just a business level. Read Full Article

5 Things Marketers Should Do After the Next Cyber Attack (And There Will Be a Next One)

Steven Wolfe Pereira
by Steven Wolfe Pereira July 6th, 2017
5 Things Marketers Should Do After the Next Cyber Attack (And There Will Be a Next One)

Petya, the latest large-scale cyber attack that caused havoc for companies across Europe and the U.S., should serve as a wake-up call for marketing departments, not just the IT security team. Read Full Article