"Marketing" Articles

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The Marketer’s Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

Julie Fleischer
by Julie Fleischer March 26th, 2018
The Marketer’s Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

If you’re a marketer and you’re seeing a better return on your investment, but sales are going down, you might be wondering what’s going on. One reason is the rising cost of advertising, but you might also be using a flawed analytics model. There is a better way. Read Full Article

Your Marketing Measurement Plan Is Broken — 4 Steps to a Unified Analytics Fix

Marc Vermut
by Marc Vermut March 21st, 2018
Your Marketing Measurement Plan Is Broken — 4 Steps to a Unified Analytics Fix

As advertising has become relentlessly omnichannel and people-based, many brand marketers have found that their analytics have failed to keep up. Here are 4 steps you can take to move toward a unified analytics approach and start reaping the rewards. Read Full Article

Three Winning Plays for Marketing Measurement Madness

Julie Fleischer
by Julie Fleischer March 14th, 2018
Three Winning Plays for Marketing Measurement Madness

The odds of picking a perfect basketball tournament bracket are 128 billion-to-1. Fortunately for marketers, advanced analytics gives you far better odds of picking the right metrics to understand and engage with your customers. Read Full Article

Is Your People-Based Marketing Stacked for Success?

Alex LePage
by Alex LePage February 8th, 2018
Is Your People-Based Marketing Stacked for Success?

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article

How to Set Up Your Marketing Tech and Team For the Win

JR Randall
by JR Randall January 29th, 2018
How to Set Up Your Marketing Tech and Team For the Win

In order to get the most out of their stack, brands need to have the right teams, organizational processes and alignment in place to build the kind of “offensive line” that truly helps strengthen marketing efforts. Read Full Article