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How Good Is Your Customer Intelligence?

Rob Gatto
by Rob Gatto June 26th, 2014
How Good Is Your Customer Intelligence?

A marketing message can only work if it reaches its intended target. When assessing the quality of customer intelligence, ask these five key questions. Read Full Article

Advanced Marketing Analytics Cheat Sheet for CEOs

Haun Li
by Haun Li May 21st, 2014
Advanced Marketing Analytics Cheat Sheet for CEOs

In a recent article published on Forbes, MarketShare’s CEO, Jon Vein, provides a helpful “cheat sheet” on traits that are common to companies that are achieving success with marketing analytics. Read Full Article

.nyc Domain Enters First Phase of Launch

Jeff Neuman
by Jeff Neuman May 8th, 2014
.nyc Domain Enters First Phase of Launch

The first of three launch phases gives NYC businesses with trademarks first priority in claiming their .nyc domain names through June 20, 2014. Read Full Article

What You’ll Never See Using Channel-Level Attribution

John Wallace
by John Wallace May 3rd, 2014
What You’ll Never See Using Channel-Level Attribution

Attribution modeling is, at its core, an analysis of the co-occurrence of events. Measuring attribution at the customer level exposes information that channel-level analysis will never see. Read Full Article

10 Essential Things To Know About Local Search Marketing in 2014

Mike Pycha
by Mike Pycha April 25th, 2014
10 Essential Things To Know About Local Search Marketing in 2014

Ten things to know about local search marketing in 2014, as found in the 7th Annual Local Search Study conducted by Neustar and 15miles. Read Full Article