"Marketing" Articles

Infographic: What’s a Snowboarder’s Favorite Off-Slope Brands?

Michael Spencer
by Michael Spencer February 21st, 2014
Infographic: What’s a Snowboarder’s Favorite Off-Slope Brands?

This infographic presents a snapshot of snowboarders and their favorite brands, to help you target this audience better in your marketing efforts. Read Full Article

Sync or Sink: IT and Marketing Must Align, Says New Forrester Report

Mark Jackley
by Mark Jackley February 18th, 2014
Sync or Sink: IT and Marketing Must Align, Says New Forrester Report

According to a new Forrester Research report commissioned by Neustar, successful IT & marketing teams share aligned outlooks, priorities and investments. Read Full Article

It’s Happy Valentine’s (and Every Day) for Neustar Customer Funky Pigeon

Michael Spencer
by Michael Spencer February 14th, 2014
It’s Happy Valentine’s (and Every Day) for Neustar Customer Funky Pigeon

Learn how UK online retailer, Funky Pigeon, teams up with Neustar to protect website performance and maximize revenue. Read Full Article

5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

Daniel  Kehrer
by Daniel Kehrer February 12th, 2014
5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics programs back. Read Full Article

Graphic: Who’s REALLY Watching the Winter Olympics?

Michael Spencer
by Michael Spencer February 12th, 2014
Graphic: Who’s REALLY Watching the Winter Olympics?

This infographic details the audience demographics of Sochi 2014 Winter Olympics fans. Great information for marketers running winter sports-themed campaigns. Read Full Article