"Marketing" Articles

How to Set Up Your Marketing Tech and Team For the Win

JR Randall
by JR Randall January 29th, 2018
How to Set Up Your Marketing Tech and Team For the Win

In order to get the most out of their stack, brands need to have the right teams, organizational processes and alignment in place to build the kind of “offensive line” that truly helps strengthen marketing efforts. Read Full Article

Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

Devon DeBlasio
by Devon DeBlasio January 15th, 2018
Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

As more and more marketers leverage the valuable insights of big data, to get the most out of their platform it’s not simply about the volume of the data, but the quality of that data. By using a DMP that emphasizes identity, you’ll be marketing to real people and not just digital profiles. Read Full Article

Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

Marketers Who Spend-to-Learn Today Look Smarter Long Term

Julie Fleischer
by Julie Fleischer December 6th, 2017
Marketers Who Spend-to-Learn Today Look Smarter Long Term

To successfully meet growth targets, modern marketers have to make every dollar count. And one of the best ways to do that is to invest in measurement technology to see how their marketing campaigns are performing across channels. Read Full Article

As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

David Pollet
by David Pollet November 30th, 2017
As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

A recent Gartner CMO survey that showed that marketing spend in 2017, as a percent of overall revenue, is down from 12.1% in 2016 to 11.3%. A smart and strategic analytics partner can help you work through internal challenges and frictions with internal stakeholders and identify the best solutions to help set your organization up to reach and exceed goals, both in the short and longer term. Read Full Article