"Marketing" Articles

BLOG LISTING LAYOUT

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Julie Fleischer
by Julie Fleischer May 2nd, 2018
7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be misunderstood if they lack integrity. Having a complete view of the consumer by connecting both the online and offline worlds is just the start to ensuring you aren’t working off crap data. Read Full Article

How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Drew Thimme
by Drew Thimme April 27th, 2018
How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Neustar client, Aetna, has made great strides, per CMO David Edelman in seizing “…the opportunity to work towards improving health outcomes for all Americans.” In addition, the healthcare giant has also succeeded in connecting the dots to prove that an analytics-driven, customer-centric marketing approach also benefits their bottom line. Read Full Article

The Science and Art of Brand Growth

Alex LePage
by Alex LePage April 16th, 2018
The Science and Art of Brand Growth

With brands struggling with growth, one of the hot topics at the recent ANA Brand Masters Conference was how to leverage data and gain better insights into the way consumers are thinking. Several brands offered their advice on how they’re using science to create better marketing campaigns. Read Full Article

ANA DAC Solves Marketing's Knowledge Gap

Daniel  Kehrer
by Daniel Kehrer March 27th, 2018
ANA DAC Solves Marketing's Knowledge Gap

The ANA Data Analytics Center (DAC), connected by Neustar, helps brand marketers improve their measurement efforts, featuring education, thought leadership and training tools that range from foundational basics to advanced methodologies. Learn how you can get involved. Read Full Article

The Marketer’s Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

Julie Fleischer
by Julie Fleischer March 26th, 2018
The Marketer’s Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

If you’re a marketer and you’re seeing a better return on your investment, but sales are going down, you might be wondering what’s going on. One reason is the rising cost of advertising, but you might also be using a flawed analytics model. There is a better way. Read Full Article