"Marketing" Articles

.nyc Domain Enters First Phase of Launch

Jeff Neuman
by Jeff Neuman May 8th, 2014
.nyc Domain Enters First Phase of Launch

The first of three launch phases gives NYC businesses with trademarks first priority in claiming their .nyc domain names through June 20, 2014. Read Full Article

What You’ll Never See Using Channel-Level Attribution

John Wallace
by John Wallace May 3rd, 2014
What You’ll Never See Using Channel-Level Attribution

Attribution modeling is, at its core, an analysis of the co-occurrence of events. Measuring attribution at the customer level exposes information that channel-level analysis will never see. Read Full Article

10 Essential Things To Know About Local Search Marketing in 2014

Mike Pycha
by Mike Pycha April 25th, 2014
10 Essential Things To Know About Local Search Marketing in 2014

Ten things to know about local search marketing in 2014, as found in the 7th Annual Local Search Study conducted by Neustar and 15miles. Read Full Article

Infographic: The Cross Device State of Local Search

Michael Spencer
by Michael Spencer April 9th, 2014
Infographic: The Cross Device State of Local Search

This infographic provides a visual report on the state of local search in 2014, showing how local search behavior now spans multiple devices & multiple sites. Read Full Article

Neustar Launches First .neustar Site!

Judy Song-Marshall
by Judy Song-Marshall February 24th, 2014
Neustar Launches First .neustar Site!

As the leader in the new TLD registry space, we’re planning to use .neustar to showcase and enjoy the benefits and opportunities that new TLDs offer. Read Full Article