While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article
Marketing attribution is a hot topic. Listen to this podcast to hear about a holistic cross channel approach that combines digital attribution with mix modeling. Read Full Article
Should your company launch a .brand TLD? Absolutely! Here are four reasons why, outlined in Neustar’s just-released new guide: The FAQs of New TLDs Read Full Article
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Cross-Device Data Management Platforms as the Unifying Layer in the AdTech Stack
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