"Marketing" Articles

Why Can’t My Marketing Data Work Harder?

Ken Barbieri
by Ken Barbieri July 16th, 2014
Why Can’t My Marketing Data Work Harder?

While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article

Marketing Attribution Podcast

Haun Li
by Haun Li July 13th, 2014
Marketing Attribution Podcast

Marketing attribution is a hot topic. Listen to this podcast to hear about a holistic cross channel approach that combines digital attribution with mix modeling. Read Full Article

Brand TLDs: Four Reasons To Move From .COM To Your .BRAND

Jason Loyer
by Jason Loyer July 11th, 2014
Brand TLDs: Four Reasons To Move From .COM To Your .BRAND

Should your company launch a .brand TLD? Absolutely! Here are four reasons why, outlined in Neustar’s just-released new guide: The FAQs of New TLDs Read Full Article

How Good Is Your Customer Intelligence?

Rob Gatto
by Rob Gatto June 26th, 2014
How Good Is Your Customer Intelligence?

A marketing message can only work if it reaches its intended target. When assessing the quality of customer intelligence, ask these five key questions. Read Full Article

Advanced Marketing Analytics Cheat Sheet for CEOs

Haun Li
by Haun Li May 21st, 2014
Advanced Marketing Analytics Cheat Sheet for CEOs

In a recent article published on Forbes, MarketShare’s CEO, Jon Vein, provides a helpful “cheat sheet” on traits that are common to companies that are achieving success with marketing analytics. Read Full Article