"Marketing" Articles

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Data Setup: Get Beyond the Grunt Work

Anna  Dorofiyenko
by Anna Dorofiyenko October 29th, 2014
Data Setup: Get Beyond the Grunt Work

Get beyond the grunt work of "data wrangling" with these steps for data setup from Anna Dorofiyenko, VP of Data Management. Read Full Article

The Consumerization of Healthcare Insurance: Why There’s No Turning Back

Adam Russell
by Adam Russell October 20th, 2014
The Consumerization of Healthcare Insurance: Why There’s No Turning Back

See how a major healthcare insurer is changing their marketing strategy to reach the right consumers. Read Full Article

Three Reasons to Rethink Your Mobile Measurement

Chris Elliott
by Chris Elliott October 12th, 2014
Three Reasons to Rethink Your Mobile Measurement

Mobile marketing is here. How should you rethink analytics? Read Full Article

Facebook “Likes” Neustar and Other News from AdWeek

Chris Elliott
by Chris Elliott October 7th, 2014
Facebook “Likes” Neustar and Other News from AdWeek

Neustar recaps Adweek including the partnership announcement from Facebook, Omnicom and Neustar, the launch of Atlas and the focus on identity. Read Full Article

Infographic: How marketers fare with personalization

Michael Spencer
by Michael Spencer September 4th, 2014
Infographic: How marketers fare with personalization

Check out this infographic that illustrates the challenges marketers face with personalized marketing. Read Full Article