"Marketing" Articles

Infographic: How marketers fare with personalization

Michael Spencer
by Michael Spencer September 4th, 2014
Infographic: How marketers fare with personalization

Check out this infographic that illustrates the challenges marketers face with personalized marketing. Read Full Article

Webinar: Improve Your Digital Campaigns With Neustar Media Intelligence

Chris Pilbeam
by Chris Pilbeam September 2nd, 2014
Webinar: Improve Your Digital Campaigns With Neustar Media Intelligence

This webinar hosted by Neustar’s Yosha Ulrich-Sturmat and Sprint’s Starla West will help you to increase the performance of your digital marketing campaigns. Read Full Article

Three Ecommerce Essentials for a Great Holiday Customer Experience

Mark Jackley
by Mark Jackley August 26th, 2014
Three Ecommerce Essentials for a Great Holiday Customer Experience

Learn 3 ecommerce tips to deliver a better digital experience for your holiday customers, leading to more traffic, less abandonment, and more revenue. Read Full Article

HBR Features Article by MarketShare Advisory Board Member

Haun Li
by Haun Li August 1st, 2014
HBR Features Article by MarketShare Advisory Board Member

"Analytics 3.0” in the December 2013 issue of Harvard Business Review, by Thomas H davenport, a MarketShare Advisory Board member, describes how companies now turn to building analytical power into customer products and services. Read Full Article

The New CMO/CFO Power Couple

Daniel  Kehrer
by Daniel Kehrer July 27th, 2014
The New CMO/CFO Power Couple

Connecting marketing and finance through analytics has broken down walls and is creating an entirely new level of visibility into marketing’s impact on financial performance. Read Full Article