"Marketing" Articles

Three Ways Marketers are Still Stuck in “Last Click”

Chris Elliott
by Chris Elliott November 13th, 2014
Three Ways Marketers are Still Stuck in “Last Click”

Get cross-channel attribution right and don't be stuck in the "last click" with these 3 tips. Read Full Article

Understanding Twitter Box Office Impact in the UK

Chris Elliott
by Chris Elliott November 13th, 2014
Understanding Twitter Box Office Impact in the UK

Analysis of Twitter's impact on movie sales in the UK. Read Full Article

The Right Way to Increase Customer Acquisition During the Holidays

Traci  Lee Chu
by Traci Lee Chu November 11th, 2014
The Right Way to Increase Customer Acquisition During the Holidays

Omni-channel retailers are using big data and predictive analytics to make decisions during the holiday season that will impact long-term growth. Read Full Article

Webinar: Maximize Your Marketing ROI in a Multi-Screen World

Tomás Hernandez
by Tomás Hernandez November 3rd, 2014
Webinar: Maximize Your Marketing ROI in a Multi-Screen World

Learn new ways to connect with your consumers and personalize their experiences across multiple screens so you stay relevant and achieve greater results from your marketing campaigns. Read Full Article

Data Setup: Get Beyond the Grunt Work

Anna  Dorofiyenko
by Anna Dorofiyenko October 29th, 2014
Data Setup: Get Beyond the Grunt Work

Get beyond the grunt work of "data wrangling" with these steps for data setup from Anna Dorofiyenko, VP of Data Management. Read Full Article