"Marketing" Articles

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How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

Chris Elliott
by Chris Elliott December 23rd, 2014
How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

How analytics will impact marketers' careers in 2015. Read Full Article

Neustar Debuts as Visionary in Gartner’s Magic Quadrant

Tomás Hernandez
by Tomás Hernandez December 19th, 2014
Neustar Debuts as Visionary in Gartner’s Magic Quadrant

We’re proud to announce Neustar’s debut spot as a Visionary in Gartner’s Magic Quadrant for Digital Marketing Hubs. This is the first independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our “strong focus on identity, security, and privacy.” Read Full Article

Webinar Recap: 5 Tips to Optimize Your Omni-channel Marketing

Tomás Hernandez
by Tomás Hernandez December 18th, 2014
Webinar Recap: 5 Tips to Optimize Your Omni-channel Marketing

Learn how to maximize your holiday ad spend with the latest media intelligence insights. Join Neustar’s Rob Gatto for an exclusive overview of the Q3 Media Intelligence Report and learn how shifts in digital ad spend, improved audience targeting, and the use of offline customer data online can lead to dramatic increases in sales performance. Read Full Article

Does the “Decline of Print” Include Magazines? (Research)

  Nick Stoltz and Aaron Slotnick
by Nick Stoltz and Aaron Slotnick December 16th, 2014
Does the “Decline of Print” Include Magazines? (Research)

Research: When marketers talk about changing times for print media, it’s important to realize that not all print categories have fared the same in recent years. Read Full Article

Using Event-Triggered Marketing to Create a Customized Experience

Mohan  Namboodiri
by Mohan Namboodiri December 16th, 2014
Using Event-Triggered Marketing to Create a Customized Experience

Customers know about marketing and that they are being marketed to. Developing skill and capacity in this space is essential. Read Full Article