"Marketing" Articles

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Welcoming DataSong to MarketShare

MarketShare
by MarketShare January 4th, 2015
Welcoming DataSong to MarketShare

MarketShare's acquisition of San Francisco-based DataSong is a huge step forward for our company and further boosts MarketShare's role as the industry leader in advanced marketing decision analytics technology. Read Full Article

Big Data and a Big Year: 2014 MarketShare Highlights

Chris Elliott
by Chris Elliott December 30th, 2014
Big Data and a Big Year: 2014 MarketShare Highlights

How MarketShare disrupted marketing analytics in 2014. Read Full Article

How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

Chris Elliott
by Chris Elliott December 23rd, 2014
How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

How analytics will impact marketers' careers in 2015. Read Full Article

Neustar Debuts as Visionary in Gartner’s Magic Quadrant

Tomás Hernandez
by Tomás Hernandez December 19th, 2014
Neustar Debuts as Visionary in Gartner’s Magic Quadrant

We’re proud to announce Neustar’s debut spot as a Visionary in Gartner’s Magic Quadrant for Digital Marketing Hubs. This is the first independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our “strong focus on identity, security, and privacy.” Read Full Article

Webinar Recap: 5 Tips to Optimize Your Omni-channel Marketing

Tomás Hernandez
by Tomás Hernandez December 18th, 2014
Webinar Recap: 5 Tips to Optimize Your Omni-channel Marketing

Learn how to maximize your holiday ad spend with the latest media intelligence insights. Join Neustar’s Rob Gatto for an exclusive overview of the Q3 Media Intelligence Report and learn how shifts in digital ad spend, improved audience targeting, and the use of offline customer data online can lead to dramatic increases in sales performance. Read Full Article