"Marketing" Articles

BLOG LISTING LAYOUT

How Net Neutrality Could Change Marketing Analytics

Haun Li
by Haun Li February 3rd, 2015
How Net Neutrality Could Change Marketing Analytics

Net neutrality could change the game for marketing analytics. Read Full Article

The Super Social Bowl

Chris Elliott
by Chris Elliott January 30th, 2015
The Super Social Bowl

The question then of "Who is going to win?" is no longer relegated to the two teams, but to advertisers, brands, and even consumers. With over $2.19B spend on advertising over the last decade, the stakes are super high. Relying on intuition as to how to connect your brand to your consumer around the big game is no longer an option. Read Full Article

Direct Load is not a Marketing Channel: Attributing to the Right Marketing Drivers

Traci  Lee Chu
by Traci Lee Chu January 27th, 2015
Direct Load is not a Marketing Channel: Attributing to the Right Marketing Drivers

Companies that still use Last Click attribution tend to have a big bucket of revenue attributed to Direct-to-Site (DTS) or Direct Load. The people classified as DTS usually have great conversion rates. Read Full Article

Cross-Device Data Management Platforms as the Unifying Layer in the AdTech Stack

Mano Pillai
by Mano Pillai January 25th, 2015
Cross-Device Data Management Platforms as the Unifying Layer in the AdTech Stack

Marketers are always looking for ways to better target and measure their prospects. To that end, because of the proliferation and fragmentation of mobile devices, marketers increasingly demand the ability to link devices belonging to a single user. As a result, the technology to connect consumer identity across devices is becoming an integral part of effective advertising that targets the right user at the right time across all digital touch points. Read Full Article

From the DLD Conference: Meet the Decision Economy (Video)

Chris Elliott
by Chris Elliott January 18th, 2015
From the DLD Conference: Meet the Decision Economy (Video)

DLD15 session: Is the CMO the new CTO? Read Full Article