"Marketing" Articles

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5 Steps to Better Analytics--and What it All Achieves

Haun Li
by Haun Li March 15th, 2015
5 Steps to Better Analytics--and What it All Achieves

ANA Magazine on the practice and results of great marketing analytics, viewed from framework of the MALA awards. Read Full Article

Webinars: Learn to Unlock the Potential of Your Customer Data

Tomás Hernandez
by Tomás Hernandez March 12th, 2015
Webinars: Learn to Unlock the Potential of Your Customer Data

While Data Onboarding is a powerful tool, ultimately, it's a means to an end. Maximize the value of your CRM data by matching it with our high-quality authoritative identity data and connecting the dots to amplify your segmentation and cross-device targeting, as well as measuring and optimizing your marketing campaigns in real time. Join Neustar for two upcoming educational webinars on Data Onboarding to learn how to harness your customer data for improved marketing performance and precision. Read Full Article

Where is Attribution Headed in 2015? (Video)

Haun Li
by Haun Li March 2nd, 2015
Where is Attribution Headed in 2015? (Video)

Video: leading analytics professionals explore where attribution is headed in 2015. From AdExchanger’s Industry Preview event. Read Full Article

Fulfilling the Omnichannel Promise: Tips for Brick-and-Mortar Retailers

Tomás Hernandez
by Tomás Hernandez March 2nd, 2015
Fulfilling the Omnichannel Promise: Tips for Brick-and-Mortar Retailers

All the rage right now is talk of omnichannel retail. But how does it translate into practical strategies for brick-and-mortar retailers? What can you do to realize the potential, meet the demands, and fulfill the promise of omnichannel? The answer lies in five steps for transforming the shopping experience. Read Full Article

Psychographics: A Deeper Understanding of Your Customers

Tomás Hernandez
by Tomás Hernandez February 23rd, 2015
Psychographics: A Deeper Understanding of Your Customers

The key motive driving any marketer’s interest in analytics is to understand and predict consumer behavior. To that end, different types of data are gathered and analyzed, among which are those that describe the profile of a shopper. Characteristics such as age, gender, race, ethnicity, marital status, and household income are essential for customer segmentation and targeting. But demographic data has its limitations. The effects of marketing on the choices and behavior of shoppers is psychological and therefore more deeply measured by a very different category of data known as psychographics. Read Full Article