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Infographic: Marketing to March Basketball Fans

Tomás Hernandez
by Tomás Hernandez March 26th, 2015
Infographic: Marketing to March Basketball Fans

March turns four United States geographies head-to-head during the largest college basketball tournament of the year. The games brought 181 million viewers to TV and online screens where advertisers flocked to reach them. Just in time for the March 2015 tournament, Neustar created an infographic that sheds light on basketball fans and their surprising drink, hobby, music, sport & TV show preferences. Read Full Article

Forbes Interviews Neustar on the Evolution of Marketing

Lisa Joy Rosner
by Lisa Joy Rosner March 23rd, 2015
Forbes Interviews Neustar on the Evolution of Marketing

An article published today in Forbes magazine features an interview with Neustar on the power of data in modern marketing. In the interview, CEO Lisa Hook and CMO Lisa Joy Rosner spoke on how Neustar is helping consumer marketers get the right data, derive insights from it, and turn it into actionable marketing activities. Read Full Article

Report: How CMOs Engage on Social Media

Chris Elliott
by Chris Elliott March 19th, 2015
Report: How CMOs Engage on Social Media

How do CMOs engage on Twitter? Learning the answer means tapping into illuminating insights potentially crucial to marketing success. That’s why we’ve collaborated with Leadtail to research this question and now arm you with our findings. Want to create better strategies and stronger connections? Seeing how marketing leaders use social media may help you do exactly that. Read Full Article

Webinar: Measuring Omnichannel Success

Tomás Hernandez
by Tomás Hernandez March 18th, 2015
Webinar: Measuring Omnichannel Success

Get a sneak peek at the findings of a recent survey of leading marketers to assess their levels of sophistication in delivering a true omnichannel experience. Join Neustar Product Marketing Director, Rashmi Vittal, and Forrester Research Principal Analyst, Rusty Warner, as they discuss the measurement of omnichannel success. Read Full Article