"Marketing" Articles

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Transforming the World of Technology—Right Here in Los Angeles

Haun Li
by Haun Li May 11th, 2015
Transforming the World of Technology—Right Here in Los Angeles

Learn why MarketShare is a true Los Angeles tech success story. Read Full Article

Infographic: 2015 DDoS Attacks and Protection

Tomás Hernandez
by Tomás Hernandez April 29th, 2015
Infographic: 2015 DDoS Attacks and Protection

Neustar's 2015 US DDoS Attacks and Protection report, released just last week, revealed some sobering statistics about the effects of DDoS attacks on American companies. The survey on which the report was based had been given to IT professionals—but the implications were very clear for their colleagues in marketing as well. Based on the report's data, we've highlighted some compelling ways in which it's not only security teams, but also marketers who feel the pain of DDoS attacks on their businesses. Read Full Article

Forrester Study Finds 72% Conversion Lift from PlatformOne

Tomás Hernandez
by Tomás Hernandez April 23rd, 2015
Forrester Study Finds 72% Conversion Lift from PlatformOne

Forrester Consulting recently conducted a Total Economic Impact™ study to examine the potential return on investment (ROI) that enterprises might realize with PlatformOne, Neustar's integrated marketing solution. The findings were compelling. Read Full Article

Infographic: How Consumers File Taxes and Spend Refunds

Tomás Hernandez
by Tomás Hernandez April 13th, 2015
Infographic: How Consumers File Taxes and Spend Refunds

In anticipation of Tax Day, Neustar dug into PlatformOne data to learn how three different generations of U.S. consumers file their taxes. We also took a close look at how family situations, daily expenses, vacations, and other major purchases compare across the three age groups. Non-intuitive consumer insights like these help marketers to understand consumers and reach them more effectively based on where they may be spending their well-earned refunds. Read Full Article

Infographic: Don't Fly By the Seat of Your Pants

Tomás Hernandez
by Tomás Hernandez March 26th, 2015
Infographic: Don't Fly By the Seat of Your Pants

Putting non-intuitive insights to work, Neustar has created an an infographic on airline travelers. It illustrates just one of the many ways we can reach your audience at the right time, with the right message, via the channel they prefer. Read Full Article