"Marketing" Articles

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Data Clean Rooms Could Be the Best New Thing for Marketers

David Smith
by David Smith September 10th, 2018
Data Clean Rooms Could Be the Best New Thing for Marketers

With rollout of GDPR and Google’s announcement it would stop sharing user-level information on ad performance via DoubleClick and YouTube, marketers were dealing with a double-whammy of uncertainty. With the right standards in place, data cleans rooms just might be the answer. Read Full Article

MTA Mythbusting: Reality Versus the Noise in the Marketplace

Julie Fleischer
by Julie Fleischer September 5th, 2018
MTA Mythbusting: Reality Versus the Noise in the Marketplace

Multi-touch attribution is finally being widely adopted by marketers as a means to better measure their campaigns across marketing channels. But MTA on its own is not an end-all, be-all. Here are 6 misconceptions every marketer should know about to get a clear picture. Read Full Article

The Travel Industry’s Dilemma: Turning Data Insights into Action

Kristin Rosmorduc
by Kristin Rosmorduc July 20th, 2018
The Travel Industry’s Dilemma: Turning Data Insights into Action

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, many companies don’t have the tools to fully understand customers’ habits and preferences. Check out our 5 steps to getting a more comprehensive view. Read Full Article

Customer Identity Management: What It Is, Why It Matters, How It’s Done

Ryan Engle
by Ryan Engle July 13th, 2018
Customer Identity Management: What It Is, Why It Matters, How It’s Done

Truly knowing who your customers are is crucial to people-based marketing. It goes far beyond cookies, clicks, and email addresses. Having a full picture of each customer, and identifying their likes, dislikes and shopping patterns both online and offline are key. Read Full Article

Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Michael  Schoen
by Michael Schoen July 5th, 2018
Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share. Read Full Article